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研调:iPhone 18 Pro系列中国上市首周销量年增12% 助功苹果第38周销售居冠

2026-11-15 12:35:12 网络 阅读(97)

研调机构Counterpoint Research 最新研究指出,iPhone 18 Pro 系列于 9 月 18 日在中国开卖,在第 38 周仅计入前三天销售的情况下,销量较去年同期 iPhone 系列成长 12%。新机上市后,Apple 在第 38 周中国智慧型手机市场的销售市占达 33%,居市场首位。

研调:iPhone 18 Pro系列中国上市首周销量年增12% 助功苹果第38周销售居冠

Counterpoint Research 提到,中国智慧型手机单周销量自 7 月以来持续呈现双位数年减。在消费需求偏弱及记忆体成本上升的背景下,市场整体表现仍面临压力。不过,随着 9 月多款新机上市,预期将支撑市场较前期回升。

Counterpoint Research 资深分析师 Ivan Lam 表示:「基本款 iPhone 18 延后上市,可能促使部分消费者转向 Pro 系列。同时,多款中国品牌旗舰机价格上涨超过 200 美元,也提高高阶智慧型手机的价格基准,使 iPhone Pro 系列与竞争产品之间的价差缩小。」

除 Apple 外,华为推出采用宽萤幕直板设计的 Pura X View,搭载 16:9.5 萤幕比例。其产品形态、定价与旗舰级规格,支撑上市初期销售。

Counterpoint Research 研究分析师 Shiwen Ma 表示:「Pura X View 将折叠手机的宽萤幕体验导入无转轴的直板手机,为希望使用更大萤幕、但不希望负担折叠机较高价格或较厚机身的消费者,提供另一种产品选择。」

近期包括 iPhone Duo、Xiaomi 18 Fold 在内的宽萤幕折叠手机陆续推出,Pura X Max 在上市数月后销售也有所回升。中国 Android 手机品牌于 9 月陆续推出新一代旗舰产品,多数机型在中国十一长假前上市。

受到记忆体成本上升影响,新一代旗舰手机价格较前代提高,其中高记忆体容量版本及采用 2nm SoC 的机型,价格涨幅相对较大。

Counterpoint Research 预期,价格上升可能对消费需求形成压力,因此新一代中国 Android 旗舰机在 2026 年第四季的销量可能低于前一代产品。

中国智慧型手机市场自 7 月以来单周销量持续呈现年减,但随着 9 月进入新一轮旗舰机上市周期,Apple、华为及中国 Android 品牌陆续推出新品,预期市场将较前期回升。另一方面,记忆体与先进制程 SoC 成本上升正逐步反映在旗舰手机售价。未来几个月,新机换机需求与价格上升对消费需求的影响,将是观察中国智慧型手机市场第四季表现的重要因素。

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    "description": "iPhone 18 Pro 9/18中国开卖,仅计前三天,38周销量年增12%,Apple市占33%居首。
Counterpoint指中国智慧机自7月起单周销量年减,9月多款新机上市可望带动市场回升。
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