〈电商备战双11〉经济成长刺激内需富邦媒拚全年业绩创高

2026-10-30 11:09:49 网络阅读（1）
富邦媒(8454-TW)旗下momo购物网宣布，瞄准即将到来的双11电商大档期，携手逾万家品牌，让消费者从家庭补货、犒赏自己到收藏偶像好礼，都能找到参与双11的理由，富邦媒总经理谷元宏乐观期待，今年国内经济成长创新高，可望带动双11买气也创高，而全年营收和获利皆朝新高目标努力中。
富邦媒表示，今年双11活动号召逾万家品牌共同登场，打造成全民参与的双11购物嘉年华，由品牌伙伴端出主打商品与限量好礼，momo则整合行销资源、AI推荐和智慧物流服务，让好商品遇见更多消费者。
富邦媒总经理谷元宏说，双11是消费者期待的购物盛事，也是品牌伙伴一年一度展现实力的舞台，momo已将行销、科技和物流都准备好，不管是帮家里补货、买一件想很久的商品，还是揪朋友一起，希望消费者都能满载而归，品牌伙伴也有好成绩，一起热热闹闹过双11。
而另一大电商平台Yahoo购物则指出，在此次双11大档推全新对话式购物助理「AI懂买」，全面支援行动网页与App，让消费者从「搜寻商品」升级为「对话找商品」，同时，深化和统一集团的uniopen会员生活圈、OPENPOINT点数生态系与实体通路合作，期打造更贴近消费者需求的智慧购物体验。
富邦媒今年强打(1)11/1及11/10-11/11个人回馈最高3,600、11/10-11/11队伍消费最高送15,555；(2)邀请韩流天团SUPER JUNIOR-83z利特、希澈担任大使，推出多项限定周边活动；(3)单日消费满5,999元、即可登记999元加购momoBOOK彩色阅读器；(4)超取99起免运，超取满千再送30万份美食；(5) 11/1、11/10-11/11下单抽NISSAN新车；(6)现在订阅moPro会员，年缴299，全年可拿1,080元mo币，还有专属折价券、双11专属价商品，及提前登记赠品的专属时段；(7)加入点点赚会员，把好商品分享给亲朋好友购买还有5%到25%的mo币分润回馈。
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