〈双11新趋势〉PChome 24h购物热销榜由3C和民生快销品拿下

2026-11-12 17:27:38 网络阅读（1）
网家(8044-TW)旗下PChome 24h购物正在积极进行电商全年最大档期双11，PChome 24h购物今(12)日表示，主档单日业绩较平日成长近7倍，消费者主要瞄准3C装备升级和民生消费品采购，包括手机、笔电、游戏主机、礼券、卫生纸等都是采购主轴。
PChome 24h购物统计，下单高峰集中于上午11:00以及晚间20:00至24:00，又以3C装备升级和民生消费品稳居主力。
PChome 24h购物盘点全档期热销战况，消费者主要瞄准3C装备升级、民生消费品采购， 3C品类由「智慧型手机」、「笔记型电脑」、「电视与显示设备」、「游戏主机」和「桌上型电脑」包办前五名，反映3C换机与娱乐设备仍是双11主要采购需求；而百货生活类则由「礼券」、「精华液」、「抽取式卫生纸」、「积木」和「机车」夺下前五强，呈现民生补货和高单价商品并行的采购结构。
此外，观察各品类于双11档期中的销售变化，部分品类较去年明显成长，「露营装备」年增近1.5倍、「游戏片」增加近1.2倍、「电动自行车」也翻倍成长，户外休闲和电玩娱乐均是本次档期成长较突出的品类，显示双11消费者更进一步延伸于个人兴趣与娱乐休闲生活升级。
而在百货生活类订单量排行，民生用品与票券位居前列，由美食餐券、礼券/提货券、抽取式卫生纸、即饮茶与饼干包办前五名，其中，直送到府的大组数与日用箱购为囤货主力，又以整箱BOXMAN 抽取式卫生纸等商品最抢手。
整体销售数据可见，消费者一方面把握年度档期集中采购、补齐生活耗品，另一方面也借由餐券、礼券提前为年末节日庆祝与送礼做好准备，展现务实且精准规划的消费趋势。
而睽违十三年让全球玩家引颈期盼的跨世代神作侠盗猎车手 6(GTA 6)即将重磅登场，PChome 24h购物今日起正式出货实体盒装版，并同步启动双11电玩主题周，供玩家从游戏软体、主机到相关设备的一站式采购选择，可望再掀另一波双11买气。
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