全台4月手机逢Q2淡季销量小减4% 三星进榜狂夺9席反超苹果

根据全台实体通路暨杰升通信门市销售资料汇整显示，四月份全台智慧型手机总销量约 40.2 台，对比上月的 41.8 万台稍减 4%。进一步观察本月前二十名热销单机，三星以九席的傲人成绩反超苹果 iPhone，成为进榜数的最大赢家；全台最热销的单机仍由苹果 iPhone 17（256GB）蝉联冠军，而安卓阵营的顶峰则首度迎来洗牌，改由主打亲民价格的三星 Galaxy A17（6GB/128GB）拔得头筹，成为本月傲视非苹群雄的销量担当。

全台最大连锁通讯门市─杰升通信表示，虽然苹果 iPhone 17 系列依旧稳坐全台热销前三强，但品牌整体买气已不可避免地出现放缓迹象。排行榜内部的数据消长透露出有趣的转变，过去几个月因供应链紧绷而缺货的 iPhone 17（512GB），在本月因货况大举回补，带动其单机销量显著提升 17%。

相反地，位于价格金字塔顶端的 iPhone 17 Pro Max（512GB）却出现 20% 的衰退，显见顶规旗舰的刚需在第一季全面饱和，当高通膨压抑非必要换机冲动，旗舰机的销量便会迅速回落基本面。

三星本月入榜席次扩张至九席，全面覆盖入门至旗舰价位带，最耀眼的战果即是 Galaxy A17（6GB/128GB）。杰升通信指出，透过系统商加大对低资费方案的精准补贴，因此单机销量一举超越自家的中阶主力 Galaxy A56 与新机 A57，名次暴冲至全台热销第四名，重塑安卓平价机款的销售标竿。

再来看旗舰机市场，Galaxy S26 Ultra（12GB/512GB）的名次微幅退至第八名，但销量依然稳健守在前十名内，成为全台最卖非苹旗舰机皇。

本月热销榜单迎来多达五款新进榜机型，绝大多数席次被三星所盘据，包含空降第十二名的 Galaxy A57（12GB/256GB）、第十八名的 Galaxy A07（4GB/128GB）以及 Galaxy S26 Ultra（12GB/256GB）。

杰升通信发现，新进榜的 Galaxy S26 Ultra（12GB/256GB）顺利攻下第十九名，意味三星旗舰销售主力正由预购「小升大」512GB 规格，自然转移至主流 256GB 容量，换机买气依旧处于高档；同时，称霸长尾市场多时的前代机王 Galaxy S25 Ultra（12GB/256GB）在本月热销榜中完全消失，市场货况见底，去化接近全面完成，产品生命周期完美交棒。

甫上市的三星 Galaxy A57（12GB/256GB）虽取得第十二名的不俗开局，但整体换机动能却不如过往，销量甚至落后前代机型 Galaxy A56 两容量版本。杰升通信坦言，Galaxy A57 的定价因应全球半导体与记忆体成本飙升，出现 7% 的明显涨幅，这让价格敏锐的中阶消费者产生排挤，宁可将目光转向价格已处于甜蜜点优势的前代机型。

本月 Galaxy A56 两规格尚在前十名，然单机销量平均月减逾两成，当旧机因成本优势加速去化、新机因定价上扬导致接棒承压的奇特交替现象，其实也是目前品牌及通路端的营运考验。

在三月发表的 Google Pixel 10a（8GB/128GB），本月销量以高达 1.8 倍爆炸性成长，空降第十五名，创下品牌在台湾实体通路最佳初登板纪录。杰升通信认为，除了硬体规格及通路的价格让利，Google 与系统商的策略性排他合作，成功将原本属于科技爱好者的分众机款，推向广大的小资族群与合约到期的系统转换用户，后续在五月与六月的爆发力相当值得期待。

与此同时，定位在平价市场的 vivo Y21（6GB/128GB）惊喜进榜，在各品牌大举往高单价机型靠拢之际，vivo Y21 却反其道而行，用超越同级的低价、大萤幕及稳定的基本通讯品质，掳获特定预算族群。

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src=\"https://cimg.cnyes.cool/prod/news/6469977/l/10b23a0c7eb7d01cadc75df3eb256459.jpg\" alt=\"\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\">\n\n\n<figure><img data-height=\"730\" data-mime=\"image/jpeg\" data-ratio=\"1.0410958904109588\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6469977/m/ad20b32660f361bbdfe854495c13a9e1.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6469977/l/ad20b32660f361bbdfe854495c13a9e1.jpg\"></figure>\n\n全台最大连锁通讯门市─杰升通信表示，虽然苹果 iPhone 17 系列依旧稳坐全台热销前三强，但品牌整体买气已不可避免地出现放缓迹象。排行榜内部的数据消长透露出有趣的转变，过去几个月因供应链紧绷而缺货的 iPhone 17（512GB），在本月因货况大举回补，带动其单机销量显著提升 17%。\n\n相反地，位于价格金字塔顶端的 iPhone 17 Pro Max（512GB）却出现 20% 的衰退，显见顶规旗舰的刚需在第一季全面饱和，当高通膨压抑非必要换机冲动，旗舰机的销量便会迅速回落基本面。\n\n三星本月入榜席次扩张至九席，全面覆盖入门至旗舰价位带，最耀眼的战果即是 Galaxy A17（6GB/128GB）。杰升通信指出，透过系统商加大对低资费方案的精准补贴，因此单机销量一举超越自家的中阶主力 Galaxy A56 与新机 A57，名次暴冲至全台热销第四名，重塑安卓平价机款的销售标竿。\n\n再来看旗舰机市场，Galaxy S26 Ultra（12GB/512GB）的名次微幅退至第八名，但销量依然稳健守在前十名内，成为全台最卖非苹旗舰机皇。\n\n本月热销榜单迎来多达五款新进榜机型，绝大多数席次被三星所盘据，包含空降第十二名的 Galaxy A57（12GB/256GB）、第十八名的 Galaxy A07（4GB/128GB）以及 Galaxy S26 Ultra（12GB/256GB）。\n\n杰升通信发现，新进榜的 Galaxy S26 Ultra（12GB/256GB）顺利攻下第十九名，意味三星旗舰销售主力正由预购「小升大」512GB 规格，自然转移至主流 256GB 容量，换机买气依旧处于高档；同时，称霸长尾市场多时的前代机王 Galaxy S25 Ultra（12GB/256GB）在本月热销榜中完全消失，市场货况见底，去化接近全面完成，产品生命周期完美交棒。\n\n甫上市的三星 Galaxy A57（12GB/256GB）虽取得第十二名的不俗开局，但整体换机动能却不如过往，销量甚至落后前代机型 Galaxy A56 两容量版本。杰升通信坦言，Galaxy A57 的定价因应全球半导体与记忆体成本飙升，出现 7% 的明显涨幅，这让价格敏锐的中阶消费者产生排挤，宁可将目光转向价格已处于甜蜜点优势的前代机型。\n\n本月 Galaxy A56 两规格尚在前十名，然单机销量平均月减逾两成，当旧机因成本优势加速去化、新机因定价上扬导致接棒承压的奇特交替现象，其实也是目前品牌及通路端的营运考验。\n\n在三月发表的 Google Pixel 10a（8GB/128GB），本月销量以高达 1.8 倍爆炸性成长，空降第十五名，创下品牌在台湾实体通路最佳初登板纪录。杰升通信认为，除了硬体规格及通路的价格让利，Google 与系统商的策略性排他合作，成功将原本属于科技爱好者的分众机款，推向广大的小资族群与合约到期的系统转换用户，后续在五月与六月的爆发力相当值得期待。\n\n与此同时，定位在平价市场的 vivo Y21（6GB/128GB）惊喜进榜，在各品牌大举往高单价机型靠拢之际，vivo Y21 却反其道而行，用超越同级的低价、大萤幕及稳定的基本通讯品质，掳获特定预算族群。\n<div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n 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