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"title": "Anthropic拚长期营业利益率逾35%!算力效率提升4倍、企业客户逾1.19万家",
"shortTitle": "Anthropic拚长期营业利益率逾35%!算力效率提升4倍",
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"description": "Anthropic路演首揭长期获利目标,盼调整后营业利益率达35%以上,较第三季15%大增 截至第三季营收169.56亿美元、企业客户逾1.19万家;ARR约810亿美元,算力效率较2025年第一季升逾4倍 公司仍背负约9000亿美元算力承诺,IPO最高募资644亿美元,另有260亿美元私募配售",
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"content": "<p>人工智慧(AI)新创公司Anthropic在最新IPO路演中,首度明确揭露长期获利目标,预计随着算力效率提升、直接采购与租赁算力的比重增加,以及推论业务扩大,长期调整后营业利益率有望达到35%以上,较今年第三季的15%提高逾20个百分点。</p>\n<p style=\"text-align:center;\"><img src=\"https://cimg.cnyes.cool/prod/news/6657970/l/a15c8b1c95c1b2481269042d96ace614.jpg\" alt=\"Anthropic拚长期营业利益率逾35%!算力效率提升4倍、企业客户逾1.19万家\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\"></p>\n\n\n<p>Anthropic美东时间周二(10日)公布的路演影片及招股资料,也进一步揭露企业客户规模、营运效率与成本结构等数据。截至第三季,公司营收达169.56亿美元,年增逾12倍;过去12个月营收超过10万美元的企业客户已逾1.19万家,同样较去年同期增加逾12倍。</p>\n\n<p>公司并表示,算力效率较2025年第一季提升逾4倍,截至今年10月底的营收年化运行率(ARR)约810亿美元。</p>\n\n<p>透过礼来(<a data-symbol-template=\"USS:LLY:STOCK:COMMON\" href=\"#\">LLY-US</a>) 、乐天、Salesforce(<a data-symbol-template=\"USS:CRM:STOCK:COMMON\" href=\"#\">CRM-US</a>) 及沃尔玛(<a data-symbol-template=\"USS:WMT:STOCK:COMMON\" href=\"#\">WMT-US</a>) 等企业客户案例,Anthropic也试图向投资人证明,Claude的商业应用已逐渐从程式开发扩展至科研、法律服务、企业营运及零售等领域。</p>\n\n<p>不过,Anthropic并未提供达成35%以上调整后营业利益率的明确时间表。考虑到公司仍有约9000亿美元的算力采购与租赁承诺,未来能否实现获利目标,仍取决于企业客户需求、算力成本控制及AI商业化进展。</p>\n\n<h6>企业客户逾1.19万家 净营收留存率达900%</h6>\n\n<p>Anthropic在11月10日公布的IPO网站及路演资料中,集中揭露截至第三季的多项营运指标。</p>\n\n<p>截至2026年9月30日,过去12个月营收达10万美元以上的企业客户超过1.19万家,年增逾12倍;其中,营收达100万美元以上的客户超过1900家,达1000万美元以上的客户约250家。</p>\n\n<p>企业客户的扩张情况也反映在净营收留存率上。Anthropic披露,企业客户净营收留存率约900%,显示既有客户随着Claude使用场景及规模扩大,带来的营收大幅增加。</p>\n\n<p>此外,超过半数企业客户同时使用Claude Platform,以及至少一款Anthropic自有应用,高于2025年第四季约30%的比例。</p>\n\n<p>在营运效率方面,Anthropic表示,截至第三季,算力效率较2025年第一季提高逾4倍。这项指标是以营收与运算及基础设施支出的比值衡量,从2025年第一季的0.40倍升至2026年第二季的2.08倍,但第三季回落至1.72倍。</p>\n\n<p>公司解释,第三季算力效率受到短期算力供应增加部分抵销,其中包括50亿美元的短期算力采购,相关成本明显高于多年期采购协议。</p>\n\n<p>Anthropic另指出,截至2026年第三季,过去12个月人均营收超过660万美元。公司将人才密度、精简的销售体系,以及员工广泛运用Claude提升内部工作效率,列为改善营运效率的重要因素。</p>\n\n<p>截至2026年10月,Anthropic营收年化运行率约810亿美元。不过,运行率是根据近期收入水准推算的年化指标,并非已实现的全年营收。</p>\n\n<h6>Claude应用扩及科研、法律与零售 大型企业案例成路演亮点</h6>\n\n<p>除了营收与客户数据,Anthropic也在IPO网站展示多家企业客户的应用案例,涵盖法律服务、制药、软体及零售等产业。</p>\n\n<p>法律科技公司Legora为超过1500家律师事务所及企业法务团队提供服务,所有员工均可使用Claude Enterprise。一项涵盖31家律师事务所的独立研究显示,Claude每周平均为每名律师节省约4.3小时非计费工作时间。</p>\n\n<p>制药公司礼来已向超过5万名员工开放Claude Enterprise,关键职能部门中逾85%的员工积极使用这项工具,显示Claude的应用正从软体开发延伸至生命科学及科研领域。</p>\n\n<p>日本乐天集团则披露,旗下超过70个业务部门正在使用AI,复杂程式码修改的准确率达99.9%;运用AI后,新功能从开发到上市所需的工作天数,也从24天缩短至5天。</p>\n\n<p>Salesforce表示,过去一年开发人员人均有效产出提高151%,原本预估需要231个工作日的API移转任务,运用Claude相关工具后仅花13天完成。</p>\n\n<p>零售业方面,沃尔玛指出,其AI购物助理Sparky的每周活跃用户数季增逾110%,透过Sparky完成的订单,平均客单价较未使用该工具的订单高约35%。</p>\n\n<p>Anthropic也表示,全球2000大企业中,过去12个月在公司消费超过10万美元的企业占比逾30%;《财星》500大企业中,这一比例超过50%。不过,平均而言,《财星》500大企业在Claude上的支出仍不到总支出的0.1%,公司认为企业市场仍有相当大的成长空间。</p>\n\n<h6>算力支出占营收比重拚降至45%至50% 长期利润率目标逾35%</h6>\n\n<p>Anthropic财务长Krishna Rao在路演影片中表示,公司相信长期调整后营业利益率能达到35%或更高,远高于2026年第三季的15%。</p>\n\n<p>为实现这项目标,公司预计透过提升算力效率、增加直接取得算力的比重,以及将更多运算资源投入推论业务,逐步降低运算与基础设施支出占营收的比例。</p>\n\n<p>Anthropic预估,运算与基础设施支出占营收比重,长期可降至约45%至50%,低于第三季的58%。</p>\n\n<p>其中,Anthropic Direct是公司直接租赁AI晶片与资料中心,而非完全仰赖云端服务商提供算力的模式。透过直接取得及管理算力资源,公司希望提高供应掌控能力,并降低长期成本。</p>\n\n<p>其他费用也有望进一步缩减。路演资料显示,销售、行销及合作伙伴费用占营收比重,预计从第三季的14%降至7%至10%;经调整的人事及其他营运费用占比,则预计从约13%降至7%至10%。</p>\n\n<p>Anthropic也透露,截至2026年9月,公司程式码库中超过90%的程式码贡献由Claude完成,凸显AI工具不仅是对外销售的产品,也已深入公司自身的研发与营运流程。</p>\n\n<h6>调整后营业利益率仍有波动 GAAP口径第三季亏损5.67亿美元</h6>\n\n<p>尽管Anthropic强调营运效率持续改善,第三季财报仍显示,调整后获利与一般公认会计原则(GAAP)下的结果存在明显差异。</p>\n\n<p>招股文件显示,Anthropic第三季营收达169.56亿美元,远高于去年同期的13.82亿美元;调整后营业利益为24.63亿美元,调整后营业利益率为15%,低于第二季的19%。</p>\n\n<p>但以GAAP会计准则计算,公司第三季仍录得5.67亿美元营业亏损,与第二季9.74亿美元的营业利益形成反差。</p>\n\n<p>Anthropic解释,第三季业绩受到约50亿美元短期算力采购成本,以及约20亿美元非现金捐赠配对计划费用影响。第三季GAAP净亏损更达233亿美元,其中包括约219亿美元因可转换票据、衍生负债及SAFE协议公允价值变动产生的非现金费用,与日常营运造成的亏损并非同一概念。</p>\n\n<p>Anthropic所称的调整后营业利益,则是排除股权激励费用、非现金慈善捐赠及Bartz诉讼和解费用后的营业利益。由于这项非GAAP指标排除部分实际计入财报的费用,不能直接视为公司依GAAP标准实现的获利。</p>\n\n<p>若观察今年前九个月,Anthropic营收达332.42亿美元,GAAP营业亏损为12.6亿美元,但调整后营业利益达40.81亿美元,调整后营业利益率约12%;去年同期则录得31.33亿美元调整后营业亏损。</p>\n\n<p>这显示公司调整后营运表现已有明显改善,但季度间仍存在波动。Anthropic也提醒,新增算力投资通常早于相关营收入帐,未来随着大规模算力陆续上线,营业利益率及调整后营业利益率仍可能阶段性承压。</p>\n\n<h6>9000亿美元算力承诺 未来12个月约707亿美元到期</h6>\n\n<p>在提出长期利润率目标的同时,Anthropic也揭露庞大的算力采购与租赁承诺。</p>\n\n<p>根据IPO官方资料,截至2026年第三季,公司算力承诺总额约9000亿美元,其中约4516亿美元预计在2030年底前,其余大部分则落在2031年至2045年。未来12个月内到期的相关承诺约707亿美元。</p>\n\n<p>截至第三季末,Anthropic持有约960亿美元现金及约360亿美元短期投资,累计融资金额约1410亿美元。</p>\n\n<p>这代表即使公司希望透过提升算力效率、调整采购模式及控制费用,逐步提高获利能力,未来仍须投入大量资金建置运算基础设施。如何在研发尖端模型、采购算力与获利之间取得平衡,将是上市后投资人持续关注的议题。</p>\n\n<p>高盛分析师预计,Anthropic到2030年的年度营收可望达到约6,850亿美元,其中企业客户贡献约5,860亿美元。不过,这并非公司给予的绩效承诺。</p>\n\n<h6>七名创办人各计划套现2.5亿美元 仍将保留大额持股</h6>\n\n<p>Anthropic创办团队的股票出售安排,也是此次IPO招股文件的另一项焦点。</p>\n\n<p>根据11月10日更新的招股书,七名共同创办人均计划出售337.84万股股票。若以每股74美元的发行价区间中值计算,每人套现约2.5亿美元,七人合计约17.5亿美元。</p>\n\n<p>七名创办人包括执行长Dario Amodei、总裁兼董事会主席Daniela Amodei,以及Tom Brown、Jack Clark、Jared Kaplan、Sam McCandlish和Christopher Olah。</p>\n\n<p>尽管出售金额达数亿美元,但依发行价中值计算,每位创办人仍将保留价值约180亿美元的持股。彭博亿万富翁指数估算,IPO定价后,七名创办人的个人财富均有望达到约180亿美元。</p>\n\n<p>招股书也显示,Dario Amodei与Daniela Amodei先前曾参与2025年6月及2026年4月的股份要约收购交易。此次IPO中,创办人合计出售的股份约占公司本次公开发行股份总数的2.9%,相关股票出售所得将归现有股东,而非Anthropic本身。</p>\n\n<h6>IPO最高募资644亿美元 另安排260亿美元私募配售</h6>\n\n<p>Anthropic此次IPO计划发行8.25亿股A类普通股,其中公司发行约8.014亿股,现有股东出售约2365万股,价格区间为每股70至78美元。按区间上限计算,公开发行募资金额最高约644亿美元。</p>\n\n<p>此外,公司另安排总额260亿美元的同步私募配售,认购方包括超微半导体(<a data-symbol-template=\"USS:AMD:STOCK:COMMON\" href=\"#\">AMD-US</a>) 、博通(<a data-symbol-template=\"USS:AVGO:STOCK:COMMON\" href=\"#\">AVGO-US</a>) 、Google(<a data-symbol-template=\"USS:GOOGL:STOCK:COMMON\" href=\"#\">GOOGL-US</a>) 、微软(<a data-symbol-template=\"USS:MSFT:STOCK:COMMON\" href=\"#\">MSFT-US</a>) 、辉达(<a data-symbol-template=\"USS:NVDA:STOCK:COMMON\" href=\"#\">NVDA-US</a>) 、美光科技(<a data-symbol-template=\"USS:MU:STOCK:COMMON\" href=\"#\">MU-US</a>) 及台积电(<a data-symbol-template=\"TWS:2330:STOCK:COMMON\" href=\"#\">2330-TW</a>) 等科技企业。若将公开发行与私募配售合并计算,整体融资规模最高可达904亿美元。</p>\n\n<p>Anthropic的估值也因计算方式不同而出现差异。《路透》根据招股书披露的股数计算,估值最高约1.02兆美元;《彭博》报导的约1.4兆美元估值,则纳入更广泛的潜在股权稀释因素,两者采用的估值口径并不完全相同。</p>\n\n<p>Anthropic预计11月18日敲定最终发行价,并于11月19日在那斯达克挂牌交易,股票代号为「ANT」。</p>\n\n<p>对Anthropic而言,此次IPO路演不仅是展示高速营收成长与企业客户扩张,也是在向投资人说明如何从大规模算力投资走向长期获利。35%以上的调整后营业利益率目标、算力效率提升逾4倍,以及约9000亿美元的算力承诺,构成公司未来成长与获利能力评估的核心。</p>\n\n<p>然而,算力效率改善能否持续、企业客户是否愿意进一步扩大AI支出,以及庞大的基础设施投入能否转化为实际利润,仍有待后续营运表现验证。</p>\n<div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n <ul>\n <li><a href=\"/new/AI/article-12658.html\" title=\"裴洛西家族重押Bloom Energy 分析师看好再涨逾三成\">裴洛西家族重押Bloom Energy 分析师看好再涨逾三成</a></li>\n <li><a href=\"/new/AI/article-13436.html\" title=\"重罚酷澎踢到铁板?美国酝酿对南韩加征关税\">重罚酷澎踢到铁板?美国酝酿对南韩加征关税</a></li>\n <li><a href=\"/new/AI/article-18285.html\" title=\"中东紧张加剧!增兵1万+1艘航母不够 美急向沙国、卡达增派「爱国者」护油气设施\">中东紧张加剧!增兵1万+1艘航母不够 美急向沙国、卡达增派「爱国者」护油气设施</a></li>\n <li><a href=\"/new/AI/article-1545.html\" title=\"晶片动能势不可挡!韩5月出口暴增53.2%创40年高 半导体狂飙169% 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