苹果10年没让人惊艳了首款折叠iPhone有望重现「创新魔力」

苹果(AAPL-US) 即将推出首款折叠 iPhone，有望让久违的产品创新魅力重新回归。此外，苹果也考虑在下个月新款 iPhone 发表时调涨售价，并着手调整零售门市布局，以迎接一系列全新的智慧家庭装置。

《彭博》记者古尔曼（Mark Gurman）指出，过去约十年来，苹果真正令人耳目一新的新产品已愈来愈少。

当然，期间仍不乏亮点，例如 2016 年推出的 AirPods、2018 年重新设计的 iPad Pro、2022 年的 Apple Watch Ultra，以及 2024 年问世的 Vision Pro。

但与初代 iPhone 开启的黄金时期相比，仍不可同日而语。当时苹果接连推出 MacBook Air、iPad、iPad 2、iPhone 4、iPhone 5，以及初代 Apple Watch。

不过，情况可能即将改变，苹果过去那股产品创新的魔力有望重新回归。

预计在 9 月 9 日前后发表会亮相的折叠 iPhone，可能是苹果近年最令人期待的新产品之一。自三星电子 2019 年推出首款折叠手机以来，这类产品凭借高度科技感、强大效能与实用性，逐渐形成独特市场。

折叠手机在观看影片、玩游戏与处理工作方面，拥有一般智慧手机难以比拟的体验，也比随身携带平板电脑更加方便。使用者可以在传统智慧手机模式与大萤幕之间切换，前者适合快速查看讯息、传简讯与通话，后者则可用于娱乐、视讯会议或提升工作效率。

古尔曼表示，与多名实际使用过即将推出的折叠 iPhone 人士交谈后得知，这款产品令人相当期待。三星确实已抢先一步，推出采用类似设计的 Galaxy Z Fold 8，但这反而证明这种新型态设计具有吸引力。根据实际测试，三星这款装置的使用体验相当出色，而苹果新品则有望在此基础上进一步发挥。

曾试用苹果折叠机的人士，对其收纳于口袋时的尺寸、先进铰链机构的手感与耐用度，以及充分利用大型内萤幕、类似 iPad 的全新 App 介面配置给予正面评价。

这款产品将定位为超高阶机种，不仅有望为整个苹果产品线带来光环效应，也可能成为吸引消费者走进苹果零售门市的重要行销利器。

凭借苹果的品牌影响力、行销能力与庞大用户基础，数以百万计消费者可能因为 iPhone，第一次真正接触折叠手机。这甚至可能让苹果竞争对手受惠。

另一项重大挑战则是如何打动中国消费者，而中国可能成为这款产品最重要的市场之一。折叠手机在全球仍属利基市场，2025 年仅占全球智慧手机出货量约 1.6%；但中国市场截然不同，去年占全球折叠手机出货量逾半，销量超过 1,000 万支。换言之，中国单一市场购买的折叠手机，比全球其他地区加总还多。

这也使折叠 iPhone 对苹果格外重要。苹果一直在寻找能重新打动中国消费者的产品，当地竞争对手、尤其华为，在新型态设计上更加积极。许多中国消费者追求两项特质：吸睛的硬体功能，以及高阶装置带来的身分象征，而折叠 iPhone 预料将同时具备这两项条件。

目前唯一的问题是苹果究竟会涨多少。苹果一直观察三星与 Google 如何因应零组件成本上升，两家公司最新手机售价均提高约 100 美元。若苹果采取相同幅度，iPhone 18 Pro 售价将升至 1,199 美元，涨幅约 9%。

考量记忆体供应吃紧程度，这仍算相对温和，也意味苹果可能自行吸收部分额外成本。苹果先前已警告，本季毛利率将面临压力，显示公司并未将所有增加的成本转嫁给消费者。

苹果也有理由避免涨幅过大。若仅调涨 100 美元，iPhone 价格仍大致与三星处于相近区间，也能避免像部分 Mac 与 iPad 大幅涨价所造成的价格冲击。

不过，考量 iPhone 用户忠诚度，苹果仍有进一步涨价空间。此外，新的 Upgrade 订阅方案也可能透过月付方式，降低消费者对价格上涨的感受。

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"cid": 25, "subCid": null, "title": "苹果10年没让人惊艳了首款折叠iPhone有望重现「创新魔力」", "shortTitle": "苹果10年没让人惊艳了首款折叠iPhone有望重现「创新魔", "tagId": "", "attr": "", "articleView": null, "source": null, "author": "网络", "description": "苹果(AAPL-US) 即将推出首款折叠 iPhone，有望让久违的产品创新魅力重新回归。此外，苹果也考虑在下个月新款 iPhone 发表时调涨售价，并着手调整零售门市布局，以迎接一系列全新的智慧家庭装置。《彭博》记者古尔曼（Mark Gurman）指出，过去约十年来，苹果真正令人耳目一新的新产品已愈来愈少。当然，期间仍不乏亮点，例如 2016 年推出的 AirPods、2018 年重新设计的 iPad Pro、2022 年的 Apple Watch Ultra，以及 2024 年问世的 V", "img": "https://cimg.cnyes.cool/prod/news/6585206/l/fcbad41ca750c92e0c3a96e9480afd5e.jpg", "content": "苹果(<a data-symbol-template=\"USS:AAPL:STOCK:COMMON\" href=\"#\">AAPL-US</a>) 即将推出首款折叠 iPhone，有望让久违的产品创新魅力重新回归。此外，苹果也考虑在下个月新款 iPhone 发表时调涨售价，并着手调整零售门市布局，以迎接一系列全新的智慧家庭装置。\n<img src=\"https://cimg.cnyes.cool/prod/news/6585206/l/fcbad41ca750c92e0c3a96e9480afd5e.jpg\" alt=\"苹果10年没让人惊艳了首款折叠iPhone有望重现「创新魔力」\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\">\n\n\n《彭博》记者古尔曼（Mark Gurman）指出，过去约十年来，苹果真正令人耳目一新的新产品已愈来愈少。\n\n当然，期间仍不乏亮点，例如 2016 年推出的 AirPods、2018 年重新设计的 iPad Pro、2022 年的 Apple Watch Ultra，以及 2024 年问世的 Vision Pro。\n\n但与初代 iPhone 开启的黄金时期相比，仍不可同日而语。当时苹果接连推出 MacBook Air、iPad、iPad 2、iPhone 4、iPhone 5，以及初代 Apple Watch。\n\n不过，情况可能即将改变，苹果过去那股产品创新的魔力有望重新回归。\n\n预计在 9 月 9 日前后发表会亮相的折叠 iPhone，可能是苹果近年最令人期待的新产品之一。自三星电子 2019 年推出首款折叠手机以来，这类产品凭借高度科技感、强大效能与实用性，逐渐形成独特市场。\n\n折叠手机在观看影片、玩游戏与处理工作方面，拥有一般智慧手机难以比拟的体验，也比随身携带平板电脑更加方便。使用者可以在传统智慧手机模式与大萤幕之间切换，前者适合快速查看讯息、传简讯与通话，后者则可用于娱乐、视讯会议或提升工作效率。\n\n古尔曼表示，与多名实际使用过即将推出的折叠 iPhone 人士交谈后得知，这款产品令人相当期待。三星确实已抢先一步，推出采用类似设计的 Galaxy Z Fold 8，但这反而证明这种新型态设计具有吸引力。根据实际测试，三星这款装置的使用体验相当出色，而苹果新品则有望在此基础上进一步发挥。\n\n曾试用苹果折叠机的人士，对其收纳于口袋时的尺寸、先进铰链机构的手感与耐用度，以及充分利用大型内萤幕、类似 iPad 的全新 App 介面配置给予正面评价。\n\n这款产品将定位为超高阶机种，不仅有望为整个苹果产品线带来光环效应，也可能成为吸引消费者走进苹果零售门市的重要行销利器。\n\n凭借苹果的品牌影响力、行销能力与庞大用户基础，数以百万计消费者可能因为 iPhone，第一次真正接触折叠手机。这甚至可能让苹果竞争对手受惠。\n\n另一项重大挑战则是如何打动中国消费者，而中国可能成为这款产品最重要的市场之一。折叠手机在全球仍属利基市场，2025 年仅占全球智慧手机出货量约 1.6%；但中国市场截然不同，去年占全球折叠手机出货量逾半，销量超过 1,000 万支。换言之，中国单一市场购买的折叠手机，比全球其他地区加总还多。\n\n这也使折叠 iPhone 对苹果格外重要。苹果一直在寻找能重新打动中国消费者的产品，当地竞争对手、尤其华为，在新型态设计上更加积极。许多中国消费者追求两项特质：吸睛的硬体功能，以及高阶装置带来的身分象征，而折叠 iPhone 预料将同时具备这两项条件。\n\n目前唯一的问题是苹果究竟会涨多少。苹果一直观察三星与 Google 如何因应零组件成本上升，两家公司最新手机售价均提高约 100 美元。若苹果采取相同幅度，iPhone 18 Pro 售价将升至 1,199 美元，涨幅约 9%。\n\n考量记忆体供应吃紧程度，这仍算相对温和，也意味苹果可能自行吸收部分额外成本。苹果先前已警告，本季毛利率将面临压力，显示公司并未将所有增加的成本转嫁给消费者。\n\n苹果也有理由避免涨幅过大。若仅调涨 100 美元，iPhone 价格仍大致与三星处于相近区间，也能避免像部分 Mac 与 iPad 大幅涨价所造成的价格冲击。\n\n不过，考量 iPhone 用户忠诚度，苹果仍有进一步涨价空间。此外，新的 Upgrade 订阅方案也可能透过月付方式，降低消费者对价格上涨的感受。\n\n本文不开放合作伙伴转载\n<div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n <ul>\n <li><a href=\"/new/mg/article-12305.html\" title=\"美15岁少女撤销对Meta、Google及Snap的社群成瘾指控\">美15岁少女撤销对Meta、Google及Snap的社群成瘾指控</a></li>\n <li><a href=\"/new/mg/article-7257.html\" title=\"不只晶片值钱！黄仁勋招牌皮衣拍出96万美元刷新AI收藏纪录\">不只晶片值钱！黄仁勋招牌皮衣拍出96万美元刷新AI收藏纪录</a></li>\n <li><a href=\"/new/mg/article-12278.html\" title=\"历史会重演？RBC揭期中选举年美股下半年「两度探底」\">历史会重演？RBC揭期中选举年美股下半年「两度探底」</a></li>\n <li><a 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