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全球折叠机出货有望年底破亿 苹果入场首年位居第二

2026-09-08 09:57:22 网络 阅读(1)

苹果(AAPL-US) 周四(10日)凌晨将发布首款折叠iPhone,市调机构Counterpoint预估,全球折叠机累计出货量将在今年底首度突破1亿台,且苹果入场首年即有望拿下四分之一市场。

全球折叠机出货有望年底破亿 苹果入场首年位居第二

Counterpoint Research周一最新发布的《折叠机市场预测》显示,全球折叠机累计出货量有望在2026年底跨过1亿台关口。

自2019年首款商用折叠机问世以来,该品类用了八年时间跨越这道门槛。

Counterpoint的数据显示,折叠机年度出货增速将从2025年的18%升至2026年的24%,并于2027年进一步加速至37%;按此节奏,累计出货量有望在三年内从1亿台增至2亿台。

2027年加速主要来自两方面:一是苹果将首次拥有完整销售年份,叠加产能爬坡到位,折叠iPhone出货量有望在2026年最多600万台的基础上翻番以上,份额升至40%,成为最大增量来源。

二是产业向更宽萤幕比例的内折叠形态迁移仍将延续,三星Galaxy Z Fold8早期市场回响与华为Pura X Max销售势头即是印证。

Counterpoint研究总监Tarun Pathak表示:「苹果加入势必加剧高阶市场竞争,但折叠机在整体智慧手机市场中仍然只是很小一部分,这一品类的成长空间远超当前出货规模。」

据Counterpoint统计,目前折叠机型在整体智慧手机市场中的比率仅约2%,成长空间可观。

目前折叠机的市场制约同样明显:售价仍是传统直板机型的3倍左右,大众化普及仍需数年。

Counterpoint预测,苹果2026年折叠iPhone出货量最高可达600万台,对应全球折叠机市场25%份额,位居第二,仅次于三星的38%,高于华为的22%。

今年销售窗口相对较短,苹果能在进入该品类后如此迅速取得这一排名,意义重大。

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      "title": "苹果、华为、小米促销 在中国市场降价千元",
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      "id": 10860,
      "title": "债息每秒烧掉3.7万美元!国会预算办公室:全年赤字上修至2.1兆美元",
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    "title": "全球折叠机出货有望年底破亿 苹果入场首年位居第二",
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    "description": "苹果周四(10日)凌晨将发布首款折叠iPhone,市调机构Counterpoint预估,全球折叠机累计出货量将在今年底首度突破1亿台,且苹果入场首年即有望拿下四分之一市场。",
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    "content": "<p>苹果(<a data-symbol-template=\"USS:AAPL:STOCK:COMMON\" href=\"#\">AAPL-US</a>) 周四(10日)凌晨将发布首款折叠iPhone,市调机构Counterpoint预估,全球折叠机累计出货量将在今年底首度突破1亿台,且苹果入场首年即有望拿下四分之一市场。</p>\n<p style=\"text-align:center;\"><img src=\"https://cimg.cnyes.cool/prod/news/6600123/l/1a76a0638fd983d4c7184401d4b0bb0f.jpg\" alt=\"全球折叠机出货有望年底破亿 苹果入场首年位居第二\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\"></p>\n\n\n<p>Counterpoint Research周一最新发布的《折叠机市场预测》显示,全球折叠机累计出货量有望在2026年底跨过1亿台关口。</p>\n\n<p>自2019年首款商用折叠机问世以来,该品类用了八年时间跨越这道门槛。</p>\n\n<p>Counterpoint的数据显示,折叠机年度出货增速将从2025年的18%升至2026年的24%,并于2027年进一步加速至37%;按此节奏,累计出货量有望在三年内从1亿台增至2亿台。</p>\n\n<p>2027年加速主要来自两方面:一是苹果将首次拥有完整销售年份,叠加产能爬坡到位,折叠iPhone出货量有望在2026年最多600万台的基础上翻番以上,份额升至40%,成为最大增量来源。</p>\n\n<p>二是产业向更宽萤幕比例的内折叠形态迁移仍将延续,三星Galaxy Z Fold8早期市场回响与华为Pura X Max销售势头即是印证。</p>\n\n<p>Counterpoint研究总监Tarun Pathak表示:「苹果加入势必加剧高阶市场竞争,但折叠机在整体智慧手机市场中仍然只是很小一部分,这一品类的成长空间远超当前出货规模。」</p>\n\n<p>据Counterpoint统计,目前折叠机型在整体智慧手机市场中的比率仅约2%,成长空间可观。</p>\n\n<p>目前折叠机的市场制约同样明显:售价仍是传统直板机型的3倍左右,大众化普及仍需数年。</p>\n\n<p>Counterpoint预测,苹果2026年折叠iPhone出货量最高可达600万台,对应全球折叠机市场25%份额,位居第二,仅次于三星的38%,高于华为的22%。</p>\n\n<p>今年销售窗口相对较短,苹果能在进入该品类后如此迅速取得这一排名,意义重大。</p>\n\n<p> </p><div class=\"related-articles seo-links\">\n  <h4>相关阅读</h4>\n  <ul>\n    <li><a href=\"/new/mg/article-3701.html\" title=\"辉达为何涨不动?分析师点出真正原因\">辉达为何涨不动?分析师点出真正原因</a></li>\n    <li><a href=\"/new/mg/article-8802.html\" title=\"Fed按兵不动难消通膨疑虑 30年期美债殖利率飙至2007年来高点 \">Fed按兵不动难消通膨疑虑 30年期美债殖利率飙至2007年来高点 </a></li>\n    <li><a href=\"/new/mg/article-7010.html\" title=\"〈美股早盘〉台积电财报利多失灵!晶片股续挫拖累 主要指数开低\">〈美股早盘〉台积电财报利多失灵!晶片股续挫拖累 主要指数开低</a></li>\n    <li><a href=\"/new/mg/article-526.html\" title=\"避险基金押注科技股创历史新高!高盛:AI乐观情绪持续升温\">避险基金押注科技股创历史新高!高盛:AI乐观情绪持续升温</a></li>\n    <li><a href=\"/new/mg/article-14317.html\" title=\"股价5年跌近80%、大中华连八季下滑!标普100指数9月21日将Nike剔除 新增戴尔、Palo Alto与闪迪等股\">股价5年跌近80%、大中华连八季下滑!标普100指数9月21日将Nike剔除 新增戴尔、Palo Alto与闪迪等股</a></li>\n    <li><a href=\"/new/mg/article-5538.html\" title=\"SpaceXAI携手Cursor最快周三发布AI模型瞄准企业程式开发市场\">SpaceXAI携手Cursor最快周三发布AI模型瞄准企业程式开发市场</a></li>\n  </ul>\n</div>",
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