Disney电视业务拟大重组传将裁数百人、整并部门转向串流

Disney(Walt Disney)(DIS-US)正规划大幅重整电视业务, 可能裁减数百名员工并整并多个原本各自运作的部门, 将电视事业的组织架构从过去以传统线性电视频道及品牌为核心, 转向以串流影音消费者为中心。据《华尔街日报》报导, 相关计划仍在研议, 可能要到今年底前才会定案。

此次重组由Disney Entertainment Television董事长Debra O'Connell主导, 她向Disney总裁兼首席创意长Dana Walden汇报。重组预计涉及多个电视及内容部门, 包括ABC Entertainment、20th Television、Hulu Originals、Disney Kids & Family、National Geographic Content及Freeform, 部分负责这些单位的高阶主管也可能受到影响。ABC News同样隶属O'Connell负责范围, 知情人士表示该部门预计也将进一步缩减人力。

Disney此次调整的核心方向, 是将过去依照数十年前建立的传统电视品牌所形成的组织架构重新整合。Walden周四在Bloomberg举行的活动中表示, 公司正把过去分开管理的多个部门集中成一个电视业务, 而不是维持多个彼此独立的「孤岛」, 同时也需要持续检视组织架构及人力规模。

这项重组也是Disney执行长Josh D'Amaro今年3月接任后一连串组织调整的一部分。D'Amaro此前负责Disney主题乐园业务, 接替长期担任执行长的Bob Iger后, 持续推动公司简化组织及降低各部门之间的重复功能, 并希望将Disney定位为更统一的数位娱乐企业。

Disney近期已多次进行裁员。公司今年稍早已在行销、Pixar、ABC News及ESPN等部门进行人力削减, 周二又裁减数百名员工, 主要集中在人力资源及资讯科技部门。公司法律及全球事务部门也正在进行人力调整, 该部门目前约有1,000名员工, 负责主管Horacio Gutierrez日前向员工表示, 该部门未来规模将明显小于目前, 并将受到自动化发展影响。

在此次电视业务重组之前, Disney今年8月也推出针对资深主管的自愿提前退休计划, 对象包括年满50岁且任职至少10年的员工。据知情人士透露, 公司先观察员工参与情况, 再进一步推进电视业务重组计划, 显示人力结构调整与电视部门整并之间存在一定关联。

Disney的组织调整与整个媒体产业商业模式转变有关。随着消费者持续取消有线电视服务, 传统广播及有线电视频道过去能带来的高额利润受到压缩; 另一方面, 串流影音虽已成为主要内容消费渠道之一, 但其获利能力仍未完全填补传统电视业务流失的利润。包括Disney在内的好莱坞媒体公司近年因此持续进行成本削减与组织重整。

Disney今年也进一步调整串流事业的管理架构。9月17日, 公司宣布由前YouTube高层Adam Smith出任Disney Entertainment串流事业董事长, 负责全球娱乐订阅影音服务(SVOD)的策略、产品及发展, 并掌管Disney+及Hulu的产品、工程、广告科技、节目策略、使用者体验、合作伙伴及数据分析等业务。

同一项人事调整中, Joe Earley则出任新设立的Disney Entertainment Television Franchise and Content Strategy总裁, 负责电视娱乐品牌策略、国际原创内容、制作、劳资关系及创意人才发展。这项安排使串流平台的产品与技术业务, 以及电视内容与品牌策略进一步分工并整合。

Disney今年3月也已公布新的Disney Entertainment领导架构, 将串流、电影、电视以及游戏与数位娱乐业务纳入更整合的架构。当时公司任命O'Connell为Disney Entertainment Television董事长, 负责ABC Entertainment、Disney Branded Television、Hulu Originals、National Geographic Content及20th Television等电视品牌, 同时继续负责ABC News及ABC旗下电视台。

目前O'Connell所负责的电视业务包含多个历史悠久的内容品牌, 其中部分资产来自Disney在2019年收购21st Century Fox大部分娱乐资产。随着内容越来越多透过Disney+、Hulu及其他数位平台发行, 公司现在正重新评估这些原本依照不同品牌建立的制作及管理架构是否仍符合串流时代的需求。

Disney此次重组尚未正式完成, 因此目前无法确认最终裁员人数、各部门具体合并方式及主管职位调整规模。Reuters表示, Disney并未立即回应置评要求; 《华尔街日报》则指出, 公司高层仍在制定计划细节, 最终方案可能要到年底前才会确定。

截至2025财政年度结束, Disney全球员工总数约23.1万人, 其中大部分员工任职于主题乐园等业务。若此次电视业务重组最终裁减数百名员工, 将是D'Amaro上任后持续推动组织精简的一环, 也反映Disney正试图在传统电视收入下降与串流业务扩张之间重新配置人力及资源。

整体而言, Disney此次电视业务重组并不只是单纯削减人力, 而是试图将原本按照传统线性电视品牌建立的多层组织, 改造成更集中且以串流消费者为核心的内容业务。随着Disney+及Hulu在公司娱乐策略中的地位持续提高, 未来ABC、Hulu Originals、20th Television、National Geographic Content及其他内容品牌之间的管理与制作关系, 可能进一步整合。

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可能裁减数百人并整并ABC Entertainment、20th Television、Hulu Originals等部门
重组目标把传统线性电视频道架构改为以串流消费者为中心
Disney今年已多次裁员, 因有线电视利润受压与串流获利未补缺口, 持续简化组织", "img": "https://cimg.cnyes.cool/prod/news/6619984/l/31e97c7e36f0e5b6a6aa9487d412eeb0.jpg", "content": "Disney(Walt Disney)(DIS-US)正规划大幅重整电视业务, 可能裁减数百名员工并整并多个原本各自运作的部门, 将电视事业的组织架构从过去以传统线性电视频道及品牌为核心, 转向以串流影音消费者为中心。据《华尔街日报》报导, 相关计划仍在研议, 可能要到今年底前才会定案。\n<img src=\"https://cimg.cnyes.cool/prod/news/6619984/l/31e97c7e36f0e5b6a6aa9487d412eeb0.jpg\" alt=\"Disney电视业务拟大重组传将裁数百人、整并部门转向串流\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\">\n\n\n此次重组由Disney Entertainment Television董事长Debra O'Connell主导, 她向Disney总裁兼首席创意长Dana Walden汇报。重组预计涉及多个电视及内容部门, 包括ABC Entertainment、20th Television、Hulu Originals、Disney Kids & Family、National Geographic Content及Freeform, 部分负责这些单位的高阶主管也可能受到影响。ABC News同样隶属O'Connell负责范围, 知情人士表示该部门预计也将进一步缩减人力。\n\nDisney此次调整的核心方向, 是将过去依照数十年前建立的传统电视品牌所形成的组织架构重新整合。Walden周四在Bloomberg举行的活动中表示, 公司正把过去分开管理的多个部门集中成一个电视业务, 而不是维持多个彼此独立的「孤岛」, 同时也需要持续检视组织架构及人力规模。\n\n这项重组也是Disney执行长Josh D'Amaro今年3月接任后一连串组织调整的一部分。D'Amaro此前负责Disney主题乐园业务, 接替长期担任执行长的Bob Iger后, 持续推动公司简化组织及降低各部门之间的重复功能, 并希望将Disney定位为更统一的数位娱乐企业。\n\nDisney近期已多次进行裁员。公司今年稍早已在行销、Pixar、ABC News及ESPN等部门进行人力削减, 周二又裁减数百名员工, 主要集中在人力资源及资讯科技部门。公司法律及全球事务部门也正在进行人力调整, 该部门目前约有1,000名员工, 负责主管Horacio Gutierrez日前向员工表示, 该部门未来规模将明显小于目前, 并将受到自动化发展影响。\n\n在此次电视业务重组之前, Disney今年8月也推出针对资深主管的自愿提前退休计划, 对象包括年满50岁且任职至少10年的员工。据知情人士透露, 公司先观察员工参与情况, 再进一步推进电视业务重组计划, 显示人力结构调整与电视部门整并之间存在一定关联。\n\nDisney的组织调整与整个媒体产业商业模式转变有关。随着消费者持续取消有线电视服务, 传统广播及有线电视频道过去能带来的高额利润受到压缩; 另一方面, 串流影音虽已成为主要内容消费渠道之一, 但其获利能力仍未完全填补传统电视业务流失的利润。包括Disney在内的好莱坞媒体公司近年因此持续进行成本削减与组织重整。\n\nDisney今年也进一步调整串流事业的管理架构。9月17日, 公司宣布由前YouTube高层Adam Smith出任Disney Entertainment串流事业董事长, 负责全球娱乐订阅影音服务(SVOD)的策略、产品及发展, 并掌管Disney+及Hulu的产品、工程、广告科技、节目策略、使用者体验、合作伙伴及数据分析等业务。\n\n同一项人事调整中, Joe Earley则出任新设立的Disney Entertainment Television Franchise and Content Strategy总裁, 负责电视娱乐品牌策略、国际原创内容、制作、劳资关系及创意人才发展。这项安排使串流平台的产品与技术业务, 以及电视内容与品牌策略进一步分工并整合。\n\nDisney今年3月也已公布新的Disney Entertainment领导架构, 将串流、电影、电视以及游戏与数位娱乐业务纳入更整合的架构。当时公司任命O'Connell为Disney Entertainment Television董事长, 负责ABC Entertainment、Disney Branded Television、Hulu Originals、National Geographic Content及20th Television等电视品牌, 同时继续负责ABC News及ABC旗下电视台。\n\n目前O'Connell所负责的电视业务包含多个历史悠久的内容品牌, 其中部分资产来自Disney在2019年收购21st Century Fox大部分娱乐资产。随着内容越来越多透过Disney+、Hulu及其他数位平台发行, 公司现在正重新评估这些原本依照不同品牌建立的制作及管理架构是否仍符合串流时代的需求。\n\nDisney此次重组尚未正式完成, 因此目前无法确认最终裁员人数、各部门具体合并方式及主管职位调整规模。Reuters表示, Disney并未立即回应置评要求; 《华尔街日报》则指出, 公司高层仍在制定计划细节, 最终方案可能要到年底前才会确定。\n\n截至2025财政年度结束, Disney全球员工总数约23.1万人, 其中大部分员工任职于主题乐园等业务。若此次电视业务重组最终裁减数百名员工, 将是D'Amaro上任后持续推动组织精简的一环, 也反映Disney正试图在传统电视收入下降与串流业务扩张之间重新配置人力及资源。\n\n整体而言, Disney此次电视业务重组并不只是单纯削减人力, 而是试图将原本按照传统线性电视品牌建立的多层组织, 改造成更集中且以串流消费者为核心的内容业务。随着Disney+及Hulu在公司娱乐策略中的地位持续提高, 未来ABC、Hulu Originals、20th Television、National Geographic Content及其他内容品牌之间的管理与制作关系, 可能进一步整合。\n<div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n <ul>\n <li><a href=\"/new/mg/article-14026.html\" title=\"〈财报〉Lululemon下修全年财测！转型阵痛加剧盘后股价惨摔18%\">〈财报〉Lululemon下修全年财测！转型阵痛加剧盘后股价惨摔18%</a></li>\n <li><a href=\"/new/mg/article-14909.html\" title=\"OpenAI推出ChatGPT Images 2.5：生成速度提升50% 主打精准局部修图\">OpenAI推出ChatGPT Images 2.5：生成速度提升50% 主打精准局部修图</a></li>\n <li><a href=\"/new/mg/article-6170.html\" title=\"苹果怒告OpenAI窃取商业机密还要求员工携零件面试\">苹果怒告OpenAI窃取商业机密还要求员工携零件面试</a></li>\n <li><a href=\"/new/mg/article-524.html\" title=\"华尔街激辩记忆体「超级牛市」！AI能否打破「周期魔咒」？\">华尔街激辩记忆体「超级牛市」！AI能否打破「周期魔咒」？</a></li>\n <li><a href=\"/new/mg/article-11412.html\" title=\"通膨焦虑又升高！美国8月消费者信心降至51 一年期通膨预期升至4.3%\">通膨焦虑又升高！美国8月消费者信心降至51 一年期通膨预期升至4.3%</a></li>\n <li><a href=\"/new/mg/article-7711.html\" title=\"美股重点新闻摘要2026年7月21日\">美股重点新闻摘要2026年7月21日</a></li>\n </ul>\n</div>", "status": 0, "pv": 1, "link": "https://news.cnyes.com/news/id/6619984", "createdAt": "2026-10-01T21:50:03.000Z", "updatedAt": "2026-10-01T22:39:31.000Z" }, "position": [ { "id": 15, "pid": 0, "name": "热点新闻", "pinyin": "new", "path": "/new", "orderBy": 0, "target": "0", "status": "0", "listView": "list.html", "articleView": "article.html", "seoTitle": "", "seoKeywords": "", "seoDescription": "", "type": "0", "dataConfig": null, "children": [ { "id": 25, "pid": 15, "name": "美股", "pinyin": "mg", "path": "/new/mg", "orderBy": 0, "target": "0", "status": "0", "listView": "list.html", "articleView": "article.html", "seoTitle": "", "seoKeywords": "", "seoDescription": "", "type": "0", "dataConfig": null, "level": 1 }, { "id": 26, "pid": 15, "name": "港股", "pinyin": "hk", "path": "/new/hk", "orderBy": 0, "target": "0", "status": "0", "listView": "list.html", "articleView": "article.html", "seoTitle": "", "seoKeywords": "", "seoDescription": "", "type": "0", "dataConfig": null, "level": 1 }, { "id": 27, "pid": 15, "name": "台股", "pinyin": "tw", "path": "/new/tw", "orderBy": 0, "target": "0", "status": "0", "listView": "list.html", "articleView": "article.html", "seoTitle": "", "seoKeywords": "", "seoDescription": "", "type": "0", "dataConfig": null, "level": 1 }, { "id": 28, "pid": 15, "name": "科技", "pinyin": "AI", "path": "/new/AI", "orderBy": 0, "target": "0", "status": "0", "listView": "list.html", "articleView": "article.html", "seoTitle": "", "seoKeywords": "", "seoDescription": "", "type": "0", "dataConfig": null, "level": 1 } ], "level": 1 }, { "id": 25, "pid": 15, "name": "美股", "pinyin": "mg", "path": "/new/mg", "orderBy": 0, "target": "0", "status": "0", "listView": "list.html", "articleView": "article.html", "seoTitle": "", "seoKeywords": "", "seoDescription": "", "type": "0", "dataConfig": null, "level": 1 } ], "_locals": {}, "cache": false }

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