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"description": "2026年11月13日（优分析／产业数据中心报导）⸺ 鑫传(6856-TW) 对星品国际的持股在 2026 年提高到 86.3855%，宠物事业并入合并报表；星品自有品牌「宠研所」已推出皮毛修护、鱼油与肠胃益生菌三支机能保健食品。鑫传分两次取得股权，2025 年鑫传先取得 48.19%，2026 年合计持有 86.3855%，星品成为子公司，宠物事业的营收与费用自此纳入鑫传的合并报表。宠物业务聚焦两个方向，一是继续经营 PetSnowy 的台湾总代理，并以自有品牌 Jolly Pet 发展智慧饮",
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"content": "<img src=\"https://cimg.cnyes.cool/prod/news/6661017/o/dc34d4608c06eefcff4fc2841e52f23d.jpg\" alt=\"台湾生活新闻「鑫传跨足宠物保健 宠研所Furmula亮相」报导照－三支犬猫保健食品盒装产品照\" /><p>2026年11月13日（优分析／产业数据中心报导）⸺ 鑫传(6856-TW) 对星品国际的持股在 2026 年提高到 86.3855%，宠物事业并入合并报表；星品自有品牌「宠研所」已推出皮毛修护、鱼油与肠胃益生菌三支机能保健食品。</p><p>鑫传分两次取得股权，2025 年鑫传先取得 48.19%，2026 年合计持有 86.3855%，星品成为子公司，宠物事业的营收与费用自此纳入鑫传的合并报表。</p><p>宠物业务聚焦两个方向，一是继续经营 PetSnowy 的台湾总代理，并以自有品牌 Jolly Pet 发展智慧饮水机、视讯饲料机等用品，公司表示新品结合智慧功能，饲主外出也能远端操控喂食。</p><p>另一个方向为保健食品，宠研所与兽医师合作开发，也由兽医师推荐，三支产品针对皮毛修护、鱼油补充与肠胃菌相。公司表示，这个方向的目标是协助消费者选择优质保健食品，获利不是第一顺位。</p><h2>通路已经布局完成</h2><p>销售通路涵盖电商与实体，电商包括 momo、虾皮、官网与 7-11 预购，旗舰通路是全国电子，实体有鱼中鱼、大树宠物、宠物公园等连锁宠物店，另外还有东森与诚品；据工商时报 2025 年 8 月的报导，星品也已在台中大远百设立柜点。公司指出，几乎全台大型的宠物实体店面都有合作。</p><p>据工商时报 2025 年 8 月引述的市场调查，2024 年台湾宠物食品与用品市场规模已突破 650 亿元。公司形容这个市场「虽然这是个红海的一个市场」，但也认为未来的成长动能相当大。</p><p>星品于 2026 年纳入合并报表，但宠物事业规模仍小，尚不足以带动集团营收成长。集团月营收年增率在 2026 年仍贴在零轴两侧，2 月最高 10.79%，10 月是负 6.49%。</p><p>如下图，根据优分析产业资料库，月营收年增率与累计年增率在 2026 年都贴在零轴上下，2024 年到 2025 年上半年那段高成长没有延续到 2026 年。</p><p><img src=\"https://cimg.cnyes.cool/prod/news/6661017/o/9757da011581dab55be4e12f6da2cd15.jpg\" alt=\"宠研所Furmula高浓度鱼油粉、肠胃益生菌与皮毛保健粉三支犬猫保健食品产品照\"></p><p>（资料来源：优分析产业资料库）</p><p>星品的保健食品透过兽医师推荐，零售端以电商、全国电子与连锁宠物店为主，也与集团的媒体资源和购物台搭配。</p><p>持股提高到八成六之后，星品是鑫传合并报表内的子公司，产品线从猫砂、推车延伸到机能保健食品，通路也涵盖电商、全国电子与连锁宠物店；公司表示，这三支保健食品在市场上已有不少回购。</p><p>※ 本文经「优分析」授权转载，原文出处:<a style=\"color:#A9A9A9\" rel=\"nofollow\" href=\"https://uanalyze.com.tw/articles/5339659319\">原文连结</a>\n <br>※ 免责声明：文中所提的个股、基金、期货商品内容仅供参考，并非投资建议，投资人应独立判断，审慎评估风险。</p>\n <p></p><div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n <ul>\n <li><a href=\"/new/tw/article-7013.html\" title=\"AI浪潮助攻 多家机构看好台积电 目标价频创新高\">AI浪潮助攻 多家机构看好台积电 目标价频创新高</a></li>\n <li><a href=\"/new/tw/article-10784.html\" title=\"工业富联Q2净利季增24% 上半年大赚人民币237.4亿元创高年增96%\">工业富联Q2净利季增24% 上半年大赚人民币237.4亿元创高年增96%</a></li>\n <li><a href=\"/new/tw/article-8683.html\" title=\"非典型下跌来袭！多头踩踏！落底进场的3大关键讯号\">非典型下跌来袭！多头踩踏！落底进场的3大关键讯号</a></li>\n <li><a href=\"/new/tw/article-8813.html\" title=\"巨亨速报 - Factset 最新调查：联电(2303-TW)目标价调升至131元，幅度约9.17%\">巨亨速报 - Factset 最新调查：联电(2303-TW)目标价调升至131元，幅度约9.17%</a></li>\n <li><a href=\"/new/tw/article-16014.html\" title=\"营收连3个月翻倍！深耕40年钰祥用再生滤网翻转半导体耗材生意 凭什么让大厂买单？\">营收连3个月翻倍！深耕40年钰祥用再生滤网翻转半导体耗材生意 凭什么让大厂买单？</a></li>\n <li><a href=\"/new/tw/article-20656.html\" title=\"光宝科携手辉达亮相OCP 展出800 VDC关键电源技术\">光宝科携手辉达亮相OCP 展出800 VDC关键电源技术</a></li>\n </ul>\n</div>",
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