天天财经

公股唯一!台企银首秀横扫「数位银行家」3大奖 携AI语音与乐龄App闪耀国际

2026-09-15 10:39:21 网络 阅读(73)

台湾企银 (2834-TW) 数位金融表现再度荣获国际肯定,首度参加国际权威金融媒体《The Digital Banker 数位银行家》主办之「2026 年数位客户体验大奖(Digital CX Awards)」即全数获奖,勇夺「东亚区最佳客户体验科技应用奖」、「普惠金融最佳客户服务创新卓越奖」及「台湾区最佳数位通路客户体验杰出奖」三大数位创新殊荣,且为公股唯一获奖,展现台湾企银在数位创新、金融科技运用与客户体验升级的亮眼成果。

公股唯一!台企银首秀横扫「数位银行家」3大奖 携AI语音与乐龄App闪耀国际

该奖项为全球金融服务领域具指标性的国际评比之一,今年已迈入第八届,本届吸引全球逾 200 家金融机构、超过 1,600 件作品,由 KPMG 等国际知名顾问与研究机构组成专业评审团进行评选,台湾企银于众多竞争者中脱颖而出,彰显其在数位金融领域具国际竞争力。

台湾企银本次获奖三大专案,从智慧科技应用、普惠友善服务、数位贷款平台三大面向出发,在技术应用领域上,凭借「AI 语音科技 i-Money」荣获「东亚区最佳客户体验科技应用奖」,导入 AI 技术打造智能语音小帮手 i-Money,提供整合查询、帐务设定、线上转帐及多元缴费等服务,让民众透过语音就能轻松完成金融操作,实现便捷人性化的「口说金融」新模式,研发成果目前已取得 7 项金融专利。

针对高龄化社会需求,该行以「行动银行 APP 乐龄版」夺下「普惠金融最佳客户服务创新卓越奖」。透过大数据分析深度洞察中高龄用户使用需求,以简单易懂、操作友善为核心,研发具备放大字体与直觉按钮的专属介面,结合跌倒侦测及防诈骗提醒等功能,降低使用数位金融的门槛,打造全龄层皆可安心使用的友善金融环境,整体功能于益普索市调满意度连续两年达 85% 以上。

此外,新一代融资平台「享 e 贷」整合 RPA 自动化流程、OCR 光学字元辨识及 MyData 技术,并结合即时决策系统与双重验证机制,在强化线上申贷安全防护的同时,提供安全且高效的一站式线上申贷体验,获颁「台湾区最佳数位通路客户体验杰出奖」肯定。

本次参赛能与全球顶尖金融机构同场竞争并全数获奖,显示台湾企银在数位转型、客户体验优化及金融科技应用等面向接轨国际金融趋势。台湾企银强调,将秉持以客户为核心的服务理念,持续精进数位金融服务品质,为客户提供更便捷且安全的数位金融体验。

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