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Token成本下滑20%是AI泡沫警讯?企业失去定价能力、资本支出回报陷危机

2026-10-29 15:09:30 网络 阅读(93)

在市场对人工智慧(AI)庞大投资能否获得回报的疑虑日益加深之际,AI 产业每单位使用费用正悄然下滑,为这波资本支出狂潮投下不确定阴影。

Token成本下滑20%是AI泡沫警讯?企业失去定价能力、资本支出回报陷危机

根据《彭博》报导,追踪用户 AI token 支付价格的「矽谷数据 LLM 代币支出指数」(Silicon Data LLM Token Expenditure Index),在自去年 12 月推出以来几乎翻倍后,已从今年 5 月的高点回落近 20%。

该指数被视为目前最清晰的观测工具,用来衡量规模超过 7,000 亿美元以上资本支出热潮对整个产业所带来的推动力与支撑程度。

对股市投资人来说,指数走软可能预示 AI 企业正在对成本日益敏感的客户面前失去定价能力,而市场对 AI 产业终将爆发获利潮的期待,或许言之过早。

资深投资人 Louis Navellier 表示:「愈来愈多报告显示,以 token 计费的 AI 解决方案用户,正因费用高昂而不得不限制使用量。OpenAI 据传将 IPO 时程推迟至明年,外界普遍解读为当前获利仍是一大难题。」

值得注意的是,指数下滑并不等同于 AI 使用价格变便宜。该指数融合了价格与使用量两项因素,数值下跌可能代表截然不同的情境:标价下降、需求向低价模型转移,或者买方愿意承担的费用确实出现松动。

建构此指数的矽谷数据公司特别提醒,该指数应被视为「边际支付意愿」的代理指标,而非单纯的价格标签。

乐观派指出,尽管 token 价格自 2023 年以来已崩跌逾 90%,整体支出总额却较去年约莫翻倍,更低廉的代币反而扩大了市场规模。

在此逻辑下,指数的短暂停滞不过是消化整理,实质需求依然稳健,庞大的资本支出物有所值。辉达 (NVDA-US) 、记忆体厂商及资料中心相关族群的多头论述,也正是建立在这个基础之上。

然而,悲观派则警告,指数若持续走弱,恐终结这波 AI 族群的强劲涨势。

研究公司 Allianz 指出,AI 投资与销售额之间存在近 46% 的成长落差,情况甚至比 2001 年电信泡沫破灭时的 32% 背离还要严峻。

对多头而言,好消息是近期的下跌趋势已暂时止住。虽然仅仅一周持平的走势,仍不足以判定市场已触底,但已足以让反弹的可能性继续存在。

以科技股为主的那斯达克 100 指数期货周五(3 日)反弹 1.2%。由于假期,美股现货市场当日休市。

Catalyst Funds 资深投资组合经理 David Miller 表示:「在模型训练阶段,AI 基础设施与 token 生成成本极高,但进入目前的推论阶段后,经济效益明显改善。」

他指出,「整体而言,AI 的实际应用对企业仍能带来正向投资报酬,至少在长期是如此。」

不过,近期需求面也出现新的利空因素,即监管机构对这一关键产业的干预意愿明显升温。美国政府本周才刚解除 Anthropic 旗下 Fable 5 模型的境外使用限制,此前监管机构已要求 OpenAI 分批推出即将上线的新版本。

与此同时,欧盟《AI 法案》针对尖端模型设有强制评估与严格透明度要求。这些规范虽未直接管控定价,却为主流大型平台带来部署与合规负担,而规模较小但同样堪用的系统则无需承受同等压力,可能促使企业财务长倾向将工作负载导向更低价的模型。

这波趋势并非意味着晶片将出现供过于求。顶级 GPU 与高频宽记忆体(HBM)的订单已排至 2026 年,真正的供给纾解要等到 2028 年。

然而,需求结构的微妙转变,即从高阶训练 GPU 逐渐转向针对推论优化的晶片,正在改变这场竞赛的赢家版图。

德国资产管理公司 DWS 的策略师团队对此保持审慎,表示将密切监控估值是否出现过度拉伸的迹象,并点名中国竞争加剧及价格敏感性上升为主要隐忧。

《彭博》总结指出,这张「token 图表」其实呈现双面性解读,市场应同时保留两种可能情境。

若 6 月底以来的持平走势能够延续,且近期回落仅是产品组合调整所带来的消化过程,那么更低成本的 token 将持续扩大应用市场,资本支出仍具合理性,多头论述也将维持不变。

但若情况相反,当前正好是客户支付意愿见顶的时刻,同时监管压力开始将需求推向低阶市场,那么这场交易中最昂贵、最依赖溢价能力的部分,将会率先出现裂缝。

报导分析指出,这是因为,支撑 2027 年可能达到 1 兆美元资本支出的核心,并非晶片供应能力本身,而是定价能力,而非单纯的半导体供应故事。

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    "description": "追踪 AI token 支出的 Silicon Data LLM Token Expenditure Index 显示,该指数自 5 月高点回落近 20%,引发市场对 AI 产业定价能力与资本支出回报的质疑。尽管 AI token 使用量持续",
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    "content": "<p>在市场对人工智慧(AI)庞大投资能否获得回报的疑虑日益加深之际,AI 产业每单位使用费用正悄然下滑,为这波资本支出狂潮投下不确定阴影。</p>\n<p style=\"text-align:center;\"><img src=\"https://cimg.cnyes.cool/prod/news/6522435/l/73960d4e27c79445cdfc117fccf6f54a.jpg\" alt=\"Token成本下滑20%是AI泡沫警讯?企业失去定价能力、资本支出回报陷危机\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\"></p>\n\n\n<p>根据《彭博》报导,追踪用户 AI token 支付价格的「矽谷数据 LLM 代币支出指数」(Silicon Data LLM Token Expenditure Index),在自去年 12 月推出以来几乎翻倍后,已从今年 5 月的高点回落近 20%。</p>\n\n<p>该指数被视为目前最清晰的观测工具,用来衡量规模超过 7,000 亿美元以上资本支出热潮对整个产业所带来的推动力与支撑程度。</p>\n\n<p>对股市投资人来说,指数走软可能预示 AI 企业正在对成本日益敏感的客户面前失去定价能力,而市场对 AI 产业终将爆发获利潮的期待,或许言之过早。</p>\n\n<p>资深投资人 Louis Navellier 表示:「愈来愈多报告显示,以 token 计费的 AI 解决方案用户,正因费用高昂而不得不限制使用量。OpenAI 据传将 IPO 时程推迟至明年,外界普遍解读为当前获利仍是一大难题。」</p>\n\n<p>值得注意的是,指数下滑并不等同于 AI 使用价格变便宜。该指数融合了价格与使用量两项因素,数值下跌可能代表截然不同的情境:标价下降、需求向低价模型转移,或者买方愿意承担的费用确实出现松动。</p>\n\n<p>建构此指数的矽谷数据公司特别提醒,该指数应被视为「边际支付意愿」的代理指标,而非单纯的价格标签。</p>\n\n<p>乐观派指出,尽管 token 价格自 2023 年以来已崩跌逾 90%,整体支出总额却较去年约莫翻倍,更低廉的代币反而扩大了市场规模。</p>\n\n<p>在此逻辑下,指数的短暂停滞不过是消化整理,实质需求依然稳健,庞大的资本支出物有所值。辉达 (<a data-symbol-template=\"USS:NVDA:STOCK:COMMON\" href=\"#\">NVDA-US</a>) 、记忆体厂商及资料中心相关族群的多头论述,也正是建立在这个基础之上。</p>\n\n<p>然而,悲观派则警告,指数若持续走弱,恐终结这波 AI 族群的强劲涨势。</p>\n\n<p>研究公司 Allianz 指出,AI 投资与销售额之间存在近 46% 的成长落差,情况甚至比 2001 年电信泡沫破灭时的 32% 背离还要严峻。</p>\n\n<p>对多头而言,好消息是近期的下跌趋势已暂时止住。虽然仅仅一周持平的走势,仍不足以判定市场已触底,但已足以让反弹的可能性继续存在。</p>\n\n<p>以科技股为主的那斯达克 100 指数期货周五(3 日)反弹 1.2%。由于假期,美股现货市场当日休市。</p>\n\n<p>Catalyst Funds 资深投资组合经理 David Miller 表示:「在模型训练阶段,AI 基础设施与 token 生成成本极高,但进入目前的推论阶段后,经济效益明显改善。」</p>\n\n<p>他指出,「整体而言,AI 的实际应用对企业仍能带来正向投资报酬,至少在长期是如此。」</p>\n\n<p>不过,近期需求面也出现新的利空因素,即监管机构对这一关键产业的干预意愿明显升温。美国政府本周才刚解除 Anthropic 旗下 Fable 5 模型的境外使用限制,此前监管机构已要求 OpenAI 分批推出即将上线的新版本。</p>\n\n<p>与此同时,欧盟《AI 法案》针对尖端模型设有强制评估与严格透明度要求。这些规范虽未直接管控定价,却为主流大型平台带来部署与合规负担,而规模较小但同样堪用的系统则无需承受同等压力,可能促使企业财务长倾向将工作负载导向更低价的模型。</p>\n\n<p>这波趋势并非意味着晶片将出现供过于求。顶级 GPU 与高频宽记忆体(HBM)的订单已排至 2026 年,真正的供给纾解要等到 2028 年。</p>\n\n<p>然而,需求结构的微妙转变,即从高阶训练 GPU 逐渐转向针对推论优化的晶片,正在改变这场竞赛的赢家版图。</p>\n\n<p>德国资产管理公司 DWS 的策略师团队对此保持审慎,表示将密切监控估值是否出现过度拉伸的迹象,并点名中国竞争加剧及价格敏感性上升为主要隐忧。</p>\n\n<p>《彭博》总结指出,这张「token 图表」其实呈现双面性解读,市场应同时保留两种可能情境。</p>\n\n<p>若 6 月底以来的持平走势能够延续,且近期回落仅是产品组合调整所带来的消化过程,那么更低成本的 token 将持续扩大应用市场,资本支出仍具合理性,多头论述也将维持不变。</p>\n\n<p>但若情况相反,当前正好是客户支付意愿见顶的时刻,同时监管压力开始将需求推向低阶市场,那么这场交易中最昂贵、最依赖溢价能力的部分,将会率先出现裂缝。</p>\n\n<p>报导分析指出,这是因为,支撑 2027 年可能达到 1 兆美元资本支出的核心,并非晶片供应能力本身,而是定价能力,而非单纯的半导体供应故事。</p>\n\n<p class=\"warning\">(本文不开放合作伙伴转载)</p>\n<div class=\"related-articles seo-links\">\n  <h4>相关阅读</h4>\n  <ul>\n    <li><a href=\"/new/AI/article-2223.html\" title=\"传高通将收购Tenstorrent扩展AI晶片能力 潜在价格范围为80亿至100亿美元\">传高通将收购Tenstorrent扩展AI晶片能力 潜在价格范围为80亿至100亿美元</a></li>\n    <li><a href=\"/new/AI/article-8625.html\" title=\"没有电的晶片只是库存!「AI能源妖股」Bloom单季营收首破10亿美元 盘后暴涨10%\">没有电的晶片只是库存!「AI能源妖股」Bloom单季营收首破10亿美元 盘后暴涨10%</a></li>\n    <li><a href=\"/new/AI/article-15570.html\" title=\"AI热潮降温怎么办?野村示警:全球经济将遭「多线程」极限压力测试\">AI热潮降温怎么办?野村示警:全球经济将遭「多线程」极限压力测试</a></li>\n    <li><a href=\"/new/AI/article-18829.html\" title=\"亚洲AI建设上看8.2兆美元 银行抢做高风险GPU融资\">亚洲AI建设上看8.2兆美元 银行抢做高风险GPU融资</a></li>\n    <li><a href=\"/new/AI/article-9345.html\" title=\"记忆体「百年洪水」冲击!苹果警告成本飙升 野村喊出DRAM收入将破2兆美元新天量\">记忆体「百年洪水」冲击!苹果警告成本飙升 野村喊出DRAM收入将破2兆美元新天量</a></li>\n    <li><a href=\"/new/AI/article-142.html\" title=\"总罢工逼近!三星电子劳资明天重启谈判\">总罢工逼近!三星电子劳资明天重启谈判</a></li>\n  </ul>\n</div>",
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    "createdAt": "2026-07-04T10:10:02.000Z",
    "updatedAt": "2026-10-29T07:09:30.000Z"
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