苹果新品发表会：Apple Watch Series 12亮相 AI评估每日身体状态

苹果(AAPL-US)新品发表会周三(9日)登场，新任执行长特纳斯(John Ternus)首度主持秋季发表会，并发表iPhone 18 Pro与iPhone 18 Pro Max。新机搭载采用2奈米制程打造的A20 Pro晶片，GPU绘图效能与持续效能均提升40%，同时大幅升级散热及相机功能。

特纳斯首秀 iPhone 18 Pro正式登场

特纳斯开场简短回顾加入苹果25年来的历程，强调公司将继续打造能对使用者生活产生实质影响的产品，并将AI策略定位为「Intelligence Personal Hub」。他表示，iPhone兼具先进晶片、优质萤幕与相机、全天候电池续航力及跨装置协作能力，是承载AI体验的理想装置。

iPhone 18 Pro系列延续前代整体设计，采用与机身颜色相配的背面玻璃，提供深黑色、冰川色、银色与勃根地红等选择，并改善电池续航力及低光源摄影表现。

新机搭载A20 Pro晶片，配备6核心CPU及7核心GPU，高效能核心速度较前代提升20%，绘图效能提高40%。晶片另搭载双神经网路引擎，效能是前代的2倍，可强化游戏与AI处理能力，并支援第三方模型直接在装置端运行。

苹果也为新机导入全新散热设计及次世代均热板系统，散热表面积是iPhone 17 Pro的3倍，可协助系统处理更多热能，使持续效能提升40%。苹果形容，这是一项「巨大飞跃」。

电池续航力同样大幅升级，iPhone 18 Pro续航时间达36小时，甚至超越前代iPhone 17 Pro Max；iPhone 18 Pro Max则进一步延长至45小时。新机也支援更快速的有线充电，充电5分钟即可播放6小时影片。

相机方面，新机支援4K缩时摄影，并改善慢动作、电影模式及录音品质。相机App另加入「Pro Controls」专业控制功能，让使用者调整白平衡、查看直方图及手动控制光圈，提供更高度客制化的拍摄体验。

苹果还加入利用AI辨识拍摄主体的「智慧对焦追踪」功能，即使人物一度离开画面后重新进入，镜头仍能锁定主体并保留细节；新版「摄影风格」则进一步改善色彩与肤质呈现。

录影功能方面，新机支援4K缩时摄影，并改善慢动作及电影模式的拍摄品质，录音效果也同步升级。相机App另加入「Pro Controls」专业控制功能，让使用者调整白平衡、查看直方图及手动控制光圈，提供更高度客制化的拍摄体验。

iPhone 18 Pro起售价为1,199美元，iPhone 18 Pro Max则自1,299美元起，均于9月12日开放预购，9月18日正式上市。

AirPods 5登场降噪能力提升50%

苹果随后发表AirPods 5，强调新耳机能针对更多不同耳形提供更丰富、细致的音质，主动降噪效果较AirPods 4提升50%，让外界声音进入的通透模式也更加自然。

AirPods 5可透过iPhone使用Siri AI及即时翻译功能，并重新设计机身，提高防雨、防尘能力。开启主动降噪时，电池续航力最长可达4小时。

AirPods 5基本款售价129美元，已包含主动降噪功能；高阶版本售价149美元，另提供类似AirPods Pro的滑动音量控制、最长5小时电池续航力及无线充电盒。两款均于9月18日上市，苹果称其为历来最出色的「开放式AirPods」。

不过，投资人对目前发表内容反应平淡。活动进行约30分钟时，苹果股价跌幅扩大至1.4%。

Apple Watch Series 12亮相强攻AI健康管理

苹果接着发表Apple Watch Series 12与Apple Watch Ultra 4，锁定健康、运动追踪及AI功能，并导入重新设计的「Health Sensing System」健康感测系统。

新系统增加电极数量，以提升心电图(ECG)读取效果；同时重新设计光电二极体，并采用面积更大的绿色LED，提高心率及全天候健康追踪的准确度，即使使用者正在移动也能持续监测。苹果宣称，新款Apple Watch拥有所有穿戴式装置中最精准的心率感测能力。

Vitals App也迎来重新设计，加入心率变异度(HRV)等数据；全新Readiness App则会整合睡眠及其他健康资讯，评估使用者当天的身体承受能力并给出分数，协助判断何时适合积极运动、何时应该休息。

苹果也推出「健康年龄」功能，根据睡眠、心率变异度及其他生物指标，评估使用者的身体年龄。重新设计的Health App还能利用AI产生个人健康摘要，功能明显瞄准Oura及Whoop等健康穿戴装置竞争对手。

此外，新功能可利用iPhone相机分析使用者的运动表现，进一步提供健康洞察。新版Health App预计今年稍晚率先在美国推出，初期仅支援英文；苹果在美国也将与Quest合作，以119美元提供实验室检测服务。

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18 Pro与iPhone 18 Pro Max。新机搭载采用2奈米制程打造的A20 P", "img": "https://cimg.cnyes.cool/prod/news/6602038/l/38ff34c73c8b51a9bfab09e8052c243e.jpg", "content": "苹果(AAPL-US)新品发表会周三(9日)登场，新任执行长特纳斯(John Ternus)首度主持秋季发表会，并发表iPhone 18 Pro与iPhone 18 Pro Max。新机搭载采用2奈米制程打造的A20 Pro晶片，GPU绘图效能与持续效能均提升40%，同时大幅升级散热及相机功能。\n<img src=\"https://cimg.cnyes.cool/prod/news/6602038/l/38ff34c73c8b51a9bfab09e8052c243e.jpg\" alt=\"苹果新品发表会：Apple Watch Series 12亮相 AI评估每日身体状态\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\">\n\n\n<h6>特纳斯首秀 iPhone 18 Pro正式登场</h6>\n\n特纳斯开场简短回顾加入苹果25年来的历程，强调公司将继续打造能对使用者生活产生实质影响的产品，并将AI策略定位为「Intelligence Personal Hub」。他表示，iPhone兼具先进晶片、优质萤幕与相机、全天候电池续航力及跨装置协作能力，是承载AI体验的理想装置。\n\n<figure><img alt=\"图：苹果\" data-height=\"426\" data-mime=\"image/png\" data-ratio=\"1.784037558685446\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6602038/m/2ffb008f11cce9e1c1c1c5c8c9356f20.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6602038/l/2ffb008f11cce9e1c1c1c5c8c9356f20.jpg\">\n<figcaption>图：苹果</figcaption>\n</figure>\n\niPhone 18 Pro系列延续前代整体设计，采用与机身颜色相配的背面玻璃，提供深黑色、冰川色、银色与勃根地红等选择，并改善电池续航力及低光源摄影表现。\n\n新机搭载A20 Pro晶片，配备6核心CPU及7核心GPU，高效能核心速度较前代提升20%，绘图效能提高40%。晶片另搭载双神经网路引擎，效能是前代的2倍，可强化游戏与AI处理能力，并支援第三方模型直接在装置端运行。\n\n苹果也为新机导入全新散热设计及次世代均热板系统，散热表面积是iPhone 17 Pro的3倍，可协助系统处理更多热能，使持续效能提升40%。苹果形容，这是一项「巨大飞跃」。\n\n电池续航力同样大幅升级，iPhone 18 Pro续航时间达36小时，甚至超越前代iPhone 17 Pro Max；iPhone 18 Pro Max则进一步延长至45小时。新机也支援更快速的有线充电，充电5分钟即可播放6小时影片。\n\n相机方面，新机支援4K缩时摄影，并改善慢动作、电影模式及录音品质。相机App另加入「Pro Controls」专业控制功能，让使用者调整白平衡、查看直方图及手动控制光圈，提供更高度客制化的拍摄体验。\n\n苹果还加入利用AI辨识拍摄主体的「智慧对焦追踪」功能，即使人物一度离开画面后重新进入，镜头仍能锁定主体并保留细节；新版「摄影风格」则进一步改善色彩与肤质呈现。\n\n<figure><img alt=\"图：苹果\" data-height=\"422\" data-mime=\"image/png\" data-ratio=\"1.8009478672985781\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6602038/m/e61ce7e8bf96020bb20cde040a7a33b3.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6602038/l/e61ce7e8bf96020bb20cde040a7a33b3.jpg\">\n<figcaption>图：苹果</figcaption>\n</figure>\n\n录影功能方面，新机支援4K缩时摄影，并改善慢动作及电影模式的拍摄品质，录音效果也同步升级。相机App另加入「Pro Controls」专业控制功能，让使用者调整白平衡、查看直方图及手动控制光圈，提供更高度客制化的拍摄体验。\n\niPhone 18 Pro起售价为1,199美元，iPhone 18 Pro Max则自1,299美元起，均于9月12日开放预购，9月18日正式上市。\n\nAirPods 5登场降噪能力提升50%\n\n苹果随后发表AirPods 5，强调新耳机能针对更多不同耳形提供更丰富、细致的音质，主动降噪效果较AirPods 4提升50%，让外界声音进入的通透模式也更加自然。\n\n<figure><img alt=\"图：苹果\" data-height=\"429\" data-mime=\"image/png\" data-ratio=\"1.7715617715617715\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6602038/m/2bcae9000cb912c01ca8e91bb932a431.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6602038/l/2bcae9000cb912c01ca8e91bb932a431.jpg\" srcset=\"https://cimg.cnyes.cool/prod/news/6602038/l/2bcae9000cb912c01ca8e91bb932a431.jpg 1x,https://cimg.cnyes.cool/prod/news/6602038/xl/2bcae9000cb912c01ca8e91bb932a431.jpg 2x,https://cimg.cnyes.cool/prod/news/6602038/xxl/2bcae9000cb912c01ca8e91bb932a431.jpg 3x\">\n<figcaption>图：苹果</figcaption>\n</figure>\n\nAirPods 5可透过iPhone使用Siri AI及即时翻译功能，并重新设计机身，提高防雨、防尘能力。开启主动降噪时，电池续航力最长可达4小时。\n\nAirPods 5基本款售价129美元，已包含主动降噪功能；高阶版本售价149美元，另提供类似AirPods Pro的滑动音量控制、最长5小时电池续航力及无线充电盒。两款均于9月18日上市，苹果称其为历来最出色的「开放式AirPods」。\n\n<figure><img alt=\"图：苹果\" data-height=\"424\" data-mime=\"image/png\" data-ratio=\"1.7924528301886793\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6602038/m/3e7d5bbbe123992607cebc1687b61fd0.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6602038/l/3e7d5bbbe123992607cebc1687b61fd0.jpg\" srcset=\"https://cimg.cnyes.cool/prod/news/6602038/l/3e7d5bbbe123992607cebc1687b61fd0.jpg 1x,https://cimg.cnyes.cool/prod/news/6602038/xl/3e7d5bbbe123992607cebc1687b61fd0.jpg 2x,https://cimg.cnyes.cool/prod/news/6602038/xxl/3e7d5bbbe123992607cebc1687b61fd0.jpg 3x\">\n<figcaption>图：苹果</figcaption>\n</figure>\n\n不过，投资人对目前发表内容反应平淡。活动进行约30分钟时，苹果股价跌幅扩大至1.4%。\n\n<h6>Apple Watch Series 12亮相强攻AI健康管理</h6>\n\n苹果接着发表Apple Watch Series 12与Apple Watch Ultra 4，锁定健康、运动追踪及AI功能，并导入重新设计的「Health Sensing System」健康感测系统。\n\n<figure><img alt=\"图：苹果\" data-height=\"424\" data-mime=\"image/png\" data-ratio=\"1.7924528301886793\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6602038/m/8b01ad3fb39c41d61b4b352baef9ae15.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6602038/l/8b01ad3fb39c41d61b4b352baef9ae15.jpg\" srcset=\"https://cimg.cnyes.cool/prod/news/6602038/l/8b01ad3fb39c41d61b4b352baef9ae15.jpg 1x,https://cimg.cnyes.cool/prod/news/6602038/xl/8b01ad3fb39c41d61b4b352baef9ae15.jpg 2x,https://cimg.cnyes.cool/prod/news/6602038/xxl/8b01ad3fb39c41d61b4b352baef9ae15.jpg 3x\">\n<figcaption>图：苹果</figcaption>\n</figure>\n\n新系统增加电极数量，以提升心电图(ECG)读取效果；同时重新设计光电二极体，并采用面积更大的绿色LED，提高心率及全天候健康追踪的准确度，即使使用者正在移动也能持续监测。苹果宣称，新款Apple Watch拥有所有穿戴式装置中最精准的心率感测能力。\n\nVitals App也迎来重新设计，加入心率变异度(HRV)等数据；全新Readiness App则会整合睡眠及其他健康资讯，评估使用者当天的身体承受能力并给出分数，协助判断何时适合积极运动、何时应该休息。\n\n苹果也推出「健康年龄」功能，根据睡眠、心率变异度及其他生物指标，评估使用者的身体年龄。重新设计的Health App还能利用AI产生个人健康摘要，功能明显瞄准Oura及Whoop等健康穿戴装置竞争对手。\n\n此外，新功能可利用iPhone相机分析使用者的运动表现，进一步提供健康洞察。新版Health App预计今年稍晚率先在美国推出，初期仅支援英文；苹果在美国也将与Quest合作，以119美元提供实验室检测服务。\n\n持续更新...<div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n <ul>\n <li><a href=\"/new/mg/article-20106.html\" title=\"企业IT预算大洗牌！Adobe、Zoom、DocuSign恐成输家 Salesforce反跃居受惠股\">企业IT预算大洗牌！Adobe、Zoom、DocuSign恐成输家 Salesforce反跃居受惠股</a></li>\n <li><a href=\"/new/mg/article-19651.html\" title=\"特斯拉FSD欧洲改名TAD！德国尚未开放、欧盟全面批准仍待审\">特斯拉FSD欧洲改名TAD！德国尚未开放、欧盟全面批准仍待审</a></li>\n <li><a href=\"/new/mg/article-13832.html\" title=\"DeepSeek只是开始！中国AI「老虎」ETF登场瞄准估值趋同机会\">DeepSeek只是开始！中国AI「老虎」ETF登场瞄准估值趋同机会</a></li>\n <li><a href=\"/new/mg/article-198.html\" title=\"持续投资AI新创！辉达拟领投印度Slimpsmart 2000万美元融资估值达1亿美元\">持续投资AI新创！辉达拟领投印度Slimpsmart 2000万美元融资估值达1亿美元</a></li>\n 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