苹果「新CEO」首秀过关外媒：特纳斯稳健接棒、AI战略浮现

苹果 (AAPL-US) 新任执行长特纳斯 (John Ternus) 于台湾时间周四(10日) 凌晨1点首度以掌门人身分，主持年度秋季发表会，正式揭开「后库克时代」。多家外媒分析焦点放在特纳斯的公开形象、以iPhone为核心的AI战略，以及他借由首款折叠手机iPhone Duo为新任期揭幕的象征意义。

特纳斯自9月1日起正式接任执行长，库克则转任苹果董事会执行董事长。特纳斯接掌苹果之际，公司正面临AI竞争、记忆体短缺及日益复杂的地缘政治环境。

秋季发表会「惊喜耀现，开新篇。」(Surprise and shine) 周四登场，这是苹果逾10年来首次由新执行长主持重要产品发表会，也让外界初步看见特纳斯如何塑造自己的公开形象。

发表会开场影片先由前执行长库克以旁白引出「主角」，随后特纳斯登场，并获得现场观众起立鼓掌。

特纳斯表示，能够代表苹果团队是一项非凡荣幸，自己大半生都在这家公司工作，至今仍每天受到苹果的好奇心、创造力及对卓越的不懈追求所启发。

《卫报》形容，这是外界首次大规模看见特纳斯「亲切而朴实」的一面。他以圆领上衣搭配黑色牛仔裤登场，以友善风格主持活动，与贾伯斯富有舞台张力的发表方式走出不同路线。

特纳斯并未借由首秀刻意与库克时代切割，而是强调延续苹果既有文化与产品理念。

iPhone仍是AI时代核心

除公开形象外，外媒也关注特纳斯对苹果AI战略的定调。

特纳斯将iPhone定位为「智慧个人中枢」，表示理想的AI装置必须随时陪伴使用者、理解个人情境，并具备强大的处理器、感测器及连接云端模型的能力，而iPhone已具备这些条件。

TechCrunch分析，这项主张令人联想到贾伯斯2001年提出以Mac作为「数位中枢」(Digital Hub) 的战略。

面对外界质疑智慧手机可能遭新型AI装置取代，特纳斯选择重申iPhone的核心地位，并将其定位为串联装置端AI、云端运算及个人资料的主要入口。

这项论述也与库克过去试图降低外界对苹果依赖iPhone的疑虑有所不同。特纳斯并未淡化iPhone的重要性，反而把这项产品放在苹果AI布局的中心。

「One more thing」端出iPhone Duo

特纳斯以贾伯斯经典的「One more thing」揭晓iPhone Duo (图：翻摄苹果YT)

发表会尾声，特纳斯以贾伯斯经典的「One more thing」揭晓苹果首款折叠手机iPhone Duo。

《Business Insider》指出，这款产品是苹果自2007年推出初代iPhone以来，幅度最大的外型变革，也让特纳斯首次主持秋季发表会更具象征意义。

《卫报》引述Technalysis Research总裁暨首席分析师Bob O’Donnell表示，iPhone Duo虽已开发一段时间，但由特纳斯以新任执行长身分向全球介绍，仍具有高度象征性，显示苹果可能在他的领导下展开更具新意的产品周期。

不过，《Mac Observer》提醒，仅凭一场发表会仍不足以判断新任执行长的领导方向。

本次亮相的多数产品早在特纳斯9月1日上任前便已进入开发，因此iPhone Duo、A20 Pro晶片及产品定价等决策，不能完全视为「特纳斯时代」的新政策。

特纳斯首次主持秋季发表会维持苹果既有节奏，也初步提出以iPhone为核心的AI战略。至于他能否在延续库克经营成果之余，为苹果开创新的产品与成长动能，仍有待后续决策及营运表现验证。

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首度以掌门人身分主持秋季发表会，正式揭开后库克时代。多家外媒分析焦点放在特纳斯的公开形象、以iPhone为核心的AI战略，以及他藉", "img": "https://cimg.cnyes.cool/prod/news/6602647/l/e47b1eb6adf48e6056af636150cdab78.jpg", "content": "苹果 (AAPL-US) 新任执行长特纳斯 (John Ternus) 于台湾时间周四(10日) 凌晨1点首度以掌门人身分，主持年度秋季发表会，正式揭开「后库克时代」。多家外媒分析焦点放在特纳斯的公开形象、以iPhone为核心的AI战略，以及他借由首款折叠手机iPhone Duo为新任期揭幕的象征意义。\n<img src=\"https://cimg.cnyes.cool/prod/news/6602647/l/e47b1eb6adf48e6056af636150cdab78.jpg\" alt=\"苹果「新CEO」首秀过关外媒：特纳斯稳健接棒、AI战略浮现\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\">\n\n\n特纳斯自9月1日起正式接任执行长，库克则转任苹果董事会执行董事长。特纳斯接掌苹果之际，公司正面临AI竞争、记忆体短缺及日益复杂的地缘政治环境。\n\n秋季发表会「惊喜耀现，开新篇。」(Surprise and shine) 周四登场，这是苹果逾10年来首次由新执行长主持重要产品发表会，也让外界初步看见特纳斯如何塑造自己的公开形象。\n\n发表会开场影片先由前执行长库克以旁白引出「主角」，随后特纳斯登场，并获得现场观众起立鼓掌。\n\n<figure><img alt=\"()\" data-height=\"447\" data-mime=\"image/jpeg\" data-ratio=\"1.7002237136465324\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6602647/m/c2fe7cb1145409521e8ccee5a3304577.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6602647/l/c2fe7cb1145409521e8ccee5a3304577.jpg\" srcset=\"https://cimg.cnyes.cool/prod/news/6602647/l/c2fe7cb1145409521e8ccee5a3304577.jpg 1x,https://cimg.cnyes.cool/prod/news/6602647/xl/c2fe7cb1145409521e8ccee5a3304577.jpg 2x,https://cimg.cnyes.cool/prod/news/6602647/xxl/c2fe7cb1145409521e8ccee5a3304577.jpg 3x\">\n<figcaption>库克以旁白引出「主角」特纳斯 (图：翻摄苹果YT)</figcaption>\n</figure>\n\n特纳斯表示，能够代表苹果团队是一项非凡荣幸，自己大半生都在这家公司工作，至今仍每天受到苹果的好奇心、创造力及对卓越的不懈追求所启发。\n\n《卫报》形容，这是外界首次大规模看见特纳斯「亲切而朴实」的一面。他以圆领上衣搭配黑色牛仔裤登场，以友善风格主持活动，与贾伯斯富有舞台张力的发表方式走出不同路线。\n\n特纳斯并未借由首秀刻意与库克时代切割，而是强调延续苹果既有文化与产品理念。\n\n<figure><img alt=\"()\" data-height=\"426\" data-mime=\"image/jpeg\" data-ratio=\"1.784037558685446\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6602647/m/ff178f930d435fbc8a1317ddca970ff7.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6602647/l/ff178f930d435fbc8a1317ddca970ff7.jpg\" srcset=\"https://cimg.cnyes.cool/prod/news/6602647/l/ff178f930d435fbc8a1317ddca970ff7.jpg 1x,https://cimg.cnyes.cool/prod/news/6602647/xl/ff178f930d435fbc8a1317ddca970ff7.jpg 2x,https://cimg.cnyes.cool/prod/news/6602647/xxl/ff178f930d435fbc8a1317ddca970ff7.jpg 3x\">\n<figcaption> (图：翻摄苹果YT)</figcaption>\n</figure>\n\niPhone仍是AI时代核心\n\n除公开形象外，外媒也关注特纳斯对苹果AI战略的定调。\n\n特纳斯将iPhone定位为「智慧个人中枢」，表示理想的AI装置必须随时陪伴使用者、理解个人情境，并具备强大的处理器、感测器及连接云端模型的能力，而iPhone已具备这些条件。\n\n<figure><img alt=\"()\" data-height=\"428\" data-mime=\"image/jpeg\" data-ratio=\"1.7757009345794392\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6602647/m/bcc5db45f9a0b16e99257ee4aa0da94f.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6602647/l/bcc5db45f9a0b16e99257ee4aa0da94f.jpg\" srcset=\"https://cimg.cnyes.cool/prod/news/6602647/l/bcc5db45f9a0b16e99257ee4aa0da94f.jpg 1x,https://cimg.cnyes.cool/prod/news/6602647/xl/bcc5db45f9a0b16e99257ee4aa0da94f.jpg 2x,https://cimg.cnyes.cool/prod/news/6602647/xxl/bcc5db45f9a0b16e99257ee4aa0da94f.jpg 3x\">\n<figcaption>(图：翻摄appleinsider)</figcaption>\n</figure>\n\nTechCrunch分析，这项主张令人联想到贾伯斯2001年提出以Mac作为「数位中枢」(Digital Hub) 的战略。\n\n面对外界质疑智慧手机可能遭新型AI装置取代，特纳斯选择重申iPhone的核心地位，并将其定位为串联装置端AI、云端运算及个人资料的主要入口。\n\n这项论述也与库克过去试图降低外界对苹果依赖iPhone的疑虑有所不同。特纳斯并未淡化iPhone的重要性，反而把这项产品放在苹果AI布局的中心。\n\n「One more thing」端出iPhone Duo\n\n<figure><img alt=\"特纳斯以贾伯斯经典的「One more thing」揭晓iPhone Duo (图：翻摄苹果YT)\" data-height=\"395\" data-mime=\"image/jpeg\" data-ratio=\"1.9240506329113924\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6602647/m/097394724f80de202fe09d9fe26fa064.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6602647/l/097394724f80de202fe09d9fe26fa064.jpg\" srcset=\"https://cimg.cnyes.cool/prod/news/6602647/l/097394724f80de202fe09d9fe26fa064.jpg 1x,https://cimg.cnyes.cool/prod/news/6602647/xl/097394724f80de202fe09d9fe26fa064.jpg 2x,https://cimg.cnyes.cool/prod/news/6602647/xxl/097394724f80de202fe09d9fe26fa064.jpg 3x\">\n<figcaption>特纳斯以贾伯斯经典的「One more thing」揭晓iPhone Duo (图：翻摄苹果YT)</figcaption>\n</figure>\n\n发表会尾声，特纳斯以贾伯斯经典的「One more thing」揭晓苹果首款折叠手机iPhone Duo。\n\n《Business Insider》指出，这款产品是苹果自2007年推出初代iPhone以来，幅度最大的外型变革，也让特纳斯首次主持秋季发表会更具象征意义。\n\n《卫报》引述Technalysis Research总裁暨首席分析师Bob O’Donnell表示，iPhone Duo虽已开发一段时间，但由特纳斯以新任执行长身分向全球介绍，仍具有高度象征性，显示苹果可能在他的领导下展开更具新意的产品周期。\n\n不过，《Mac Observer》提醒，仅凭一场发表会仍不足以判断新任执行长的领导方向。\n\n本次亮相的多数产品早在特纳斯9月1日上任前便已进入开发，因此iPhone Duo、A20 Pro晶片及产品定价等决策，不能完全视为「特纳斯时代」的新政策。\n\n特纳斯首次主持秋季发表会维持苹果既有节奏，也初步提出以iPhone为核心的AI战略。至于他能否在延续库克经营成果之余，为苹果开创新的产品与成长动能，仍有待后续决策及营运表现验证。<div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n <ul>\n <li><a href=\"/new/mg/article-20977.html\" title=\"AI热潮退烧？避险基金急砍科技股半导体挨刀最重\">AI热潮退烧？避险基金急砍科技股半导体挨刀最重</a></li>\n <li><a href=\"/new/mg/article-13793.html\" title=\"债市殖利率飙高对股市是「好事」？小摩：反映经济强劲\">债市殖利率飙高对股市是「好事」？小摩：反映经济强劲</a></li>\n <li><a 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