〈财报〉库克CEO告别作喜忧参半！苹果Q3营收优但服务和大中华失色盘后跳水

苹果 (AAPL-US) 公布库克在执行长任内最后一份财报，在 iPhone 和 Mac 强攻下，上季 (会计年度第 3 季) 整体营收优于预期，但服务业务的表现却令华尔街失望，大中华地区营收增幅也未让人惊艳，周四 (30 日) 盘后股价应声走软。

苹果才刚从辉达 (NVDA-US) 夺回全球最有价值上市公司的宝座，但在财报公布后，其盘后股价开高走低，一度下跌 4.95%。该股周四稍早收盘跌 1.41% 至每股 333.43 美元，今年来到周四收盘为止累计上涨超过 22%。

FY2026 Q3(6 月 27 日止) 财报关键数字 vs 分析师预期

EPS：2.02 美元 vs 1.89 美元 (预测数字未含关税退款)
营收：1094.2 亿美元 (年增 16.4%) vs 1086.5 亿美元
毛利率：50.1% vs 47.9% (预测数字未含关税退款)
现金：1465.2 亿美元

各终端产品表现 vs. 分析师共识预期

iPhone 营收：542.5 亿美元 (年增 21.7%) vs 538.6 亿美元
Mac 营收：103.5 亿美元 (年增 28.7%) vs 87.4 亿美元
iPad 营收：61.9 亿美元 (年减 5.9%) vs 69.2 亿美元
穿戴装置、居家用品及配件 (Wearables, Home and Accessories)：78.8 亿美元 (年增 6.5%) vs 78.2 亿美元
服务营收：307.4 亿美元 (年增 12.1%) vs 312.2 亿美元

各地区销售

美洲：457.8 亿美元 (年增 11%)
欧洲：294 亿美元 (年增 22%)
大中华：188.2 亿美元 (年增 22%) vs 195.8 亿美元
日本：65.5 亿美元 (年增 13.4%)
亚太其他：88.7 亿美元 (年增 15.6%)

苹果上季净利从去年同期的 244.3 亿美元攀升到 297.9 亿美元，相当于每股 2.02 美元，这当中有 11 美分来自川普政府的关税退款，扣除后仍优于分析师预期。

库克在新闻稿中说：「今天，苹果很自豪宣布写下历来最强的 6 月为止单季业绩，iPhone、Mac 与服务业务营收皆呈现双位数成长，且所有地区市场均实现成长。在 WWDC26，我们很高兴将推出全新的 Siri AI，以及苹果最新软体创新与重要的儿童安全功能。」

苹果各部门表现好坏参半，iPhone 业绩写下历年同期最佳，Mac 更交出远胜市场预期的表现，且单季营收跨越 100 亿美元大关，由于新任执行长特纳斯 (John Ternus) 近年主导新款包括 Neo 系列在内的 Mac 产品，这对即将展开执行长任期的他而言是重要里程碑。

不过服务、iPad 和穿戴的业绩都让市场失望。iPad 营收下滑，库克归咎于去年同期推出的平价产品 A16 iPad。

苹果正面临全球记忆体短缺危机，库克近期曾以「百年洪水」(100-year flood) 形容这波供应吃紧，加上晶片制造产能争夺激烈，已被迫调涨 Mac 与 iPad 售价。

库克接受《路透》访问时表示，苹果上季面临的主要供应瓶颈是用于生产 Apple Silicon 晶片的先进晶片制造技术短缺，Mac 产品线受到的影响尤其明显。不过，受惠于入门款 MacBook Neo 与高阶 MacBook Pro 需求强劲，即使两款产品已调涨售价，Mac 业务销售仍年增 29%。

苹果尚未表示将调涨 iPhone 价格，但不少分析师预期最快今年就可能涨价。

另一方面，苹果正准备在 9 月推出采用 Google(GOOGL-US) 技术、重新设计的 Siri，并搭配新款 iPhone 亮相。由于投资人担忧苹果在人工智慧 (AI) 竞赛中已落后竞争对手，这将成为一场关键考验。

尽管如此，苹果上季营收仍成长 16.4%，已连续三季交出超过 15% 的成长表现。这也符合苹果先前提供的 14-17% 预测区间。

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}, "article": { "id": 8950, "cid": 25, "subCid": null, "title": "〈财报〉库克CEO告别作喜忧参半！苹果Q3营收优但服务和大中华失色盘后跳水", "shortTitle": "〈财报〉库克CEO告别作喜忧参半！苹果Q3营收优但服务和大", "tagId": "", "attr": "", "articleView": null, "source": null, "author": "网络", "description": "苹果 (AAPL-US) 公布库克在执行长任内最后一份财报，在 iPhone 和 Mac 强攻下，上季 (会计年度第 3 季) 整体营收优于预期，但服务业务的表现却令华尔街失望，大中华地区营收增幅也未让人惊艳，周四 (30 日) 盘后股价应声走软。苹果才刚从辉达 (NVDA-US) 夺回全球最有价值上市公司的宝座，但在财报公布后，其盘后股价开高走低，一度下跌 4.95%。该股周四稍早收盘跌 1.41% 至每股 333.43 美元，今年来到周四收盘为止累计上涨超过 22%。 FY2026 Q3(", "img": "https://cimg.cnyes.cool/prod/news/6552520/l/808d80e30414dbdb8a292551b8aa85ba.jpg", "content": "<p>苹果 (AAPL-US) 公布库克在执行长任内最后一份财报，在 iPhone 和 Mac 强攻下，上季 (会计年度第 3 季) 整体营收优于预期，但服务业务的表现却令华尔街失望，大中华地区营收增幅也未让人惊艳，周四 (30 日) 盘后股价应声走软。</p>\n<p style=\"text-align:center;\"><img src=\"https://cimg.cnyes.cool/prod/news/6552520/l/808d80e30414dbdb8a292551b8aa85ba.jpg\" alt=\"〈财报〉库克CEO告别作喜忧参半！苹果Q3营收优但服务和大中华失色盘后跳水\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\"></p>\n\n\n<p>苹果才刚从辉达 (NVDA-US) 夺回全球最有价值上市公司的宝座，但在财报公布后，其盘后股价开高走低，一度下跌 4.95%。该股周四稍早收盘跌 1.41% 至每股 333.43 美元，今年来到周四收盘为止累计上涨超过 22%。</p>\n\n<h6>FY2026 Q3(6 月 27 日止) 财报关键数字 vs 分析师预期</h6>\n\n<ul>\n<li>EPS：2.02 美元 vs 1.89 美元 (预测数字未含关税退款)</li>\n<li> 营收：1094.2 亿美元 (年增 16.4%) vs 1086.5 亿美元 </li>\n<li>毛利率：50.1% vs 47.9% (预测数字未含关税退款)</li>\n<li> 现金：1465.2 亿美元</li>\n</ul>\n\n<h6>各终端产品表现 vs. 分析师共识预期</h6>\n\n<ul>\n<li>iPhone 营收：542.5 亿美元 (年增 21.7%) vs 538.6 亿美元</li>\n<li> Mac 营收：103.5 亿美元 (年增 28.7%) vs 87.4 亿美元</li>\n<li> iPad 营收：61.9 亿美元 (年减 5.9%) vs 69.2 亿美元</li>\n<li>穿戴装置、居家用品及配件 (Wearables, Home and Accessories)：78.8 亿美元 (年增 6.5%) vs 78.2 亿美元</li>\n<li>服务营收：307.4 亿美元 (年增 12.1%) vs 312.2 亿美元</li>\n</ul>\n\n<h6>各地区销售</h6>\n\n<ul>\n<li>美洲：457.8 亿美元 (年增 11%)</li>\n<li> 欧洲：294 亿美元 (年增 22%)</li>\n<li> 大中华：188.2 亿美元 (年增 22%) vs 195.8 亿美元 </li>\n<li>日本：65.5 亿美元 (年增 13.4%)</li>\n<li> 亚太其他：88.7 亿美元 (年增 15.6%)</li>\n</ul>\n\n<p>苹果上季净利从去年同期的 244.3 亿美元攀升到 297.9 亿美元，相当于每股 2.02 美元，这当中有 11 美分来自川普政府的关税退款，扣除后仍优于分析师预期。</p>\n\n<p>库克在新闻稿中说：「今天，苹果很自豪宣布写下历来最强的 6 月为止单季业绩，iPhone、Mac 与服务业务营收皆呈现双位数成长，且所有地区市场均实现成长。在 WWDC26，我们很高兴将推出全新的 Siri AI，以及苹果最新软体创新与重要的儿童安全功能。」 </p>\n\n<p>苹果各部门表现好坏参半，iPhone 业绩写下历年同期最佳，Mac 更交出远胜市场预期的表现，且单季营收跨越 100 亿美元大关，由于新任执行长特纳斯 (John Ternus) 近年主导新款包括 Neo 系列在内的 Mac 产品，这对即将展开执行长任期的他而言是重要里程碑。 </p>\n\n<p>不过服务、iPad 和穿戴的业绩都让市场失望。iPad 营收下滑，库克归咎于去年同期推出的平价产品 A16 iPad。</p>\n\n<p>苹果正面临全球记忆体短缺危机，库克近期曾以「百年洪水」(100-year flood) 形容这波供应吃紧，加上晶片制造产能争夺激烈，已被迫调涨 Mac 与 iPad 售价。</p>\n\n<p>库克接受《路透》访问时表示，苹果上季面临的主要供应瓶颈是用于生产 Apple Silicon 晶片的先进晶片制造技术短缺，Mac 产品线受到的影响尤其明显。不过，受惠于入门款 MacBook Neo 与高阶 MacBook Pro 需求强劲，即使两款产品已调涨售价，Mac 业务销售仍年增 29%。</p>\n\n<p>苹果尚未表示将调涨 iPhone 价格，但不少分析师预期最快今年就可能涨价。</p>\n\n<p>另一方面，苹果正准备在 9 月推出采用 Google(GOOGL-US) 技术、重新设计的 Siri，并搭配新款 iPhone 亮相。由于投资人担忧苹果在人工智慧 (AI) 竞赛中已落后竞争对手，这将成为一场关键考验。</p>\n\n<p>尽管如此，苹果上季营收仍成长 16.4%，已连续三季交出超过 15% 的成长表现。这也符合苹果先前提供的 14-17% 预测区间。</p>\n<div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n <ul>\n <li><a 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FY2026 Q3(6 月 27 日止) 财报关键数字 vs 分析师预期

各终端产品表现 vs. 分析师共识预期

各地区销售

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