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辉达一边涨价、一边砸钱养对手 这招真的高明吗?

2026-08-25 06:34:34 网络 阅读(1)

辉达(NVDA-US) 与主要客户之间的关系向来微妙。如今,这家晶片大厂最新动作包括投资AI领域的竞争对手,以及将成本上涨转嫁给客户,可能让双方关系更加紧张。

辉达一边涨价、一边砸钱养对手 这招真的高明吗?

综合近期报导,辉达正进行两笔重大 AI 投资,此举延续了其精明的策略,即利用庞大的现金流资助 AI 开发商,借此避免过度依赖少数客户。

《华尔街日报》上周引述文件及知情人士报导,辉达近期一项交易涉及斥资 60 亿美元,取得 AI 新创公司 Poolside 的技术授权,并延揽该公司大部分工程师。

这项交易将大幅强化辉达自行开发「开放权重」(open-weight)AI 模型的布局。这类模型允许任何人下载、修改,并在自己的基础设施上运行。

此举可能削弱市场对 OpenAI GPT 或 Anthropic Claude 等先进模型的需求,但同时也有望加剧市场竞争,进而推升对辉达硬体的需求。

科技媒体《The Information》报导,辉达也考虑投资 AI 新创公司 Perplexity,估值达 300 亿美元。辉达过去已投资 Perplexity,后者去年 9 月一轮募资时,据报估值约为 200 亿美元。

投资人并非始终认同辉达扮演 AI 生态系「银行」及主要创投金主的策略。不过,《巴隆》认为,这是辉达有效运用多余现金的聪明做法,能以相对有限的风险,确保长期市场需求。

除了资助竞争对手,辉达还可能因涨价进一步惹恼客户。彭博上周末引述消息人士报导,辉达已通知部分最大买家,由于记忆体成本上升,搭载其 AI 晶片的伺服器价格预计自明年初出货起调涨逾 15%。

在本周财报公布前夕,辉达采取行动捍卫营收与利润率,股东可能乐见其成;即使代价是公司得面对一些不太愉快的客户沟通。

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