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丰田汽车7月全球销量下滑4.8% 中国与中东市场低迷

2026-08-28 14:13:44 网络 阅读（1）

丰田汽车(Toyota)最新公布的7月销量数据显示，其单月全球销量(含Lexus品牌)较去年同期下滑4.8%至85,6125辆，全球产量也同步减少2.1%至828,629辆。

丰田汽车7月全球销量下滑4.8% 中国与中东市场低迷

若计入子公司大发工业(Daihatsu)，集团全球销量则年减5.3%至912,683辆，集团全球生产下滑1.4%至934,953辆，双双面临连续6个月低于去年同期的困境。

中国及中东市场的大幅衰退，是拖累丰田整体表现的主因。其中，中国市场受汽油价格上涨、燃油与油电车需求转弱，以及本土品牌推出大量高软体配备、搭载电池的电动车(EV)激烈竞争影响，销量骤减24.3%至114,747辆，产量更重挫32.7%。

此外，中东地区因冲突导致地缘政治风险与关键供应路线中断，销量大幅滑落44.5%至27,612辆。美国市场销量则微幅下滑0.8%。

相较之下，日本本土市场表现亮眼，销量逆势增长11.0%至150,097辆。这主要得益于「RAV4」、「bZ4X」及「Land Cruiser FJ」等新型SUV车款的热销，同时也带动日本国内产量增长12.4%。欧洲市场销量也稳定成长3.5%。

尽管面临部分市场严峻挑战，丰田仍凭借美日市场对油电混合动力车(HEV)的强劲需求，以及日元走弱带来的汇率优势，维持了利润展望。

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