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跨界登顶:滴滴凭借轻资产营运 斩获全中国充电量第一

2026-09-09 13:46:35 网络 阅读(1)

中国充电桩产业,正从「规模扩张」全面转向「高品质发展」阶段。据报导,在传统营运商依赖重资产建桩的竞争格局中,跨界业者「滴滴充电」凭借较少的硬体设施,成功登顶全中国充电量市占率第一。

跨界登顶:滴滴凭借轻资产营运 斩获全中国充电量第一

截至2026年3月,滴滴的公共充电枪保有量为37万根,在业界排名第三,少于特来电的48万根与星星充电的38万根;然而在充电量市场份额上,滴滴却以34.22%的占比高居全中国第一。

滴滴能以较少资产取得全中国最大充电量的关键,在于极高的营运效率与轻资产SaaS平台模式。数据显示,滴滴单枪日均服务车次达7.7辆,是特来电(3.0辆)与星星充电(2.9辆)的2.6倍。滴滴采取不持有充电桩资产的模式,透过SaaS系统整合第三方资源,并对接旗下庞大的网路预约出租车(网约车)高频生态流量。

对此,易观分析高级分析师王珂指出,充电产业已非「桩越多产出越高」,流量密度与单枪利用率远比硬体保有量更关键;滴滴依托原生出行生态所形成的「充电+出行」跨界基因,构筑起传统营运商难以复制的竞争壁垒。

滴滴的成功登顶同时折射出中国充电基础设施的转型大势。截至2025年11月底,全中国充电基础设施总数已达1,932.2万个,政策目标更指明2027年底需达到2,800万个。然而,单靠扩充硬体设施的模式已显乏力。中国充电联盟开放服务平台总经理仝宗旗表示,行业已跨越盲目投建阶段,业者需转向精准建站并提供优质服务。

尽管滴滴目前在充电量上雄踞榜首,未来仍须面对市场演变的挑战。仝宗旗指出,随着「价费分离」规范实施,平均约0.25元/度的服务费空间恐遭压缩,对轻资产平台的收益形成考验;此外,随着国家电网等国营企业加速布局超充技术,滴滴未来能否在技术升级与服务体验上持续维持全中国第一的优势,将是市场关注焦点。

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      "shortTitle": "美国「虹吸」全球铜库存 伦铜突破14700美元创历史新高",
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      "shortTitle": "能源价格走高 中国通膨4月以来首度加速",
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      "description": "食品与能源价格走高加重成本压力,中国 8 月消费者物价指数(CPI)4 月以来首次加速,生产者物价指数(PPI)的升幅也大于预期。",
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      "shortTitle": "「货币贬值交易」做错了?小摩:别急着做空美元!更好的选择是做",
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      "shortTitle": "美军发动新一轮攻击 摧毁5艘伊朗油轮 布兰特原油逼近100美",
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