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"title": "〈财报前瞻〉记忆体涨价有多伤?苹果上季获利增幅恐创六季来最小",
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"content": "<p>苹果(AAPL-US)将于美股周一(2日)盘后公布财报。华尔街预估,苹果上季营收可望年增近11%,但记忆体成本攀升,净利增幅恐仅约6%,为六季来最慢。9月接替库克的特纳斯将首度以执行长身分主持法说会,投资人想从他的年底购物旺季展望中,看出折叠iPhone等新品能否抵销成本压力。</p>\n<p style=\"text-align:center;\"><img src=\"https://cimg.cnyes.cool/prod/news/6644150/l/9be9810959895894858acb8181acb9fa.jpg\" alt=\"〈财报前瞻〉记忆体涨价有多伤?苹果上季获利增幅恐创六季来最小\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\"></p>\n\n\n<h6>记忆体涨价压抑获利 折叠iPhone销售落在旺季</h6>\n\n<p>根据伦敦证交所集团汇整的分析师预估,苹果2026会计年度第四季(7至9月)营收可望达1,133.9亿美元,净利约290.4亿美元。其中,iPhone营收估年增约15%至565.4亿美元,增幅较前一季的约22%放缓。</p>\n\n<p>这份财报只涵盖iPhone 18 Pro系列开卖后的9天。苹果首款折叠手机iPhone Duo于10月23日上市,与智慧家庭中枢、首批触控萤幕笔电同样在新会计年度第一季才开始出货。这也是市场格外重视旺季展望的原因:新品开始贡献营收之际,苹果也正面对库克形容为「百年一遇洪水」的记忆体涨势。</p>\n\n<p>iPhone Duo在美国要价1,999美元起,开放线上订购后数分钟内便售罄。但部分买家反映,内萤幕中央折痕处出现裂痕或线条,苹果已提供换机服务。市调机构IDC分析师Nabila Popal预期,Duo仍将供不应求,眼前的考验是苹果能多快替受影响的买家换机。美国银行(BAC-US)估计,Duo买家平均得等79天才能收货,部分订单交期已排到明年1月。</p>\n\n<h6>服务成长放缓 AI代理能否带来新收入</h6>\n\n<p>苹果今年以来股价上涨约27%,表现优于微软(MSFT-US)、Google母公司Alphabet(GOOGL-US)(GOOG-US)、脸书母公司Meta(META-US)及亚马逊(AMZN-US)。随着投资人愈来愈在意兴建AI基础设施的成本,苹果对大规模支出相对审慎,反倒成为股价优势。不过,分析师预估,苹果上季服务营收年增近10%至315.6亿美元,增幅恐为逾三年来最慢,特纳斯对新版Siri及AI策略的说法也因此受到关注。</p>\n\n<p>Meta的AI代理Muse近几周迅速登上App Store排行榜前段班。遭苹果控告涉嫌窃取营业秘密的OpenAI,也在开发可能挑战iPhone地位的装置。苹果则把新版Siri的客群锁定在一般消费者,强调使用者信任与隐私。</p>\n\n<p>持有苹果股票的Synovus Trust投资组合经理Dan Morgan指出,近期AI代理的进展已大幅超前新版Siri目前能提供的体验。他认为,投资人还想知道,即使下一款热门AI代理出自其他公司,苹果能否透过App Store上架这些服务,并从中抽成。</p><div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n <ul>\n <li><a href=\"/hour/article-22877.html\" title=\"〈美国期中选举〉选州长为何牵动AI股?10场选战攸关2.5兆美元投资\">〈美国期中选举〉选州长为何牵动AI股?10场选战攸关2.5兆美元投资</a></li>\n <li><a href=\"/hour/article-22891.html\" title=\"00980A受益人数暴增近130% 年化配息率12%\">00980A受益人数暴增近130% 年化配息率12%</a></li>\n <li><a href=\"/hour/article-22892.html\" title=\"耐特预计11/19挂牌上市 11/4竞拍起跑底价62.5元\">耐特预计11/19挂牌上市 11/4竞拍起跑底价62.5元</a></li>\n <li><a href=\"/hour/article-22841.html\" title=\"志圣、牧德自216家企业竞逐出线 获劳动部2026工作生活平衡奖\">志圣、牧德自216家企业竞逐出线 获劳动部2026工作生活平衡奖</a></li>\n <li><a href=\"/hour/article-22889.html\" title=\"高盛上调年底与明年油价预测 称「供应风险加剧」\">高盛上调年底与明年油价预测 称「供应风险加剧」</a></li>\n <li><a href=\"/hour/article-22880.html\" title=\"强强携手「圈粉」富豪!星展银、安达人寿祭保费融资等3大高资产服务\">强强携手「圈粉」富豪!星展银、安达人寿祭保费融资等3大高资产服务</a></li>\n </ul>\n</div>",
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