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TechInsights Q2 DRAM市场报告:AI重塑定价与供需 HBM跃居产业新主角

2026-09-13 07:40:25 网络 阅读(51)

TechInsights 发布最新 2026 年第二季 DRAM 市场报告,这份共 129 页的报告核心主题是 AI 驱动的资料中心建设正在彻底重塑 DRAM 市场的定价、利润率和供需格局。

TechInsights Q2 DRAM市场报告:AI重塑定价与供需 HBM跃居产业新主角

DRAM 产业正经历从「周期性大宗商品」向「AI 时代战略物资」的改革,三大厂商在三年内创造 1.7 万亿美元运营利润,HBM 从配角变为主角,消费端被挤出产能分配,物理 AI 是下一个未被定价的变量。供需紧张是结构性的,不是周期性的。

DRAM 市场正处于历史性重构中

AI 驱动的资料中心建设,正在从根本上重塑 DRAM 市场的定价、利润率和资源配置。三个核心力量同时碰撞,共同驱动了这一轮前所未有的周期:

需求端: Agentic AI(代理式 AI)带来伺服器 CPU 数量的结构性增长,进而拉动 DDR5/LPDDR5 需求。

供给端: 长期供货协议(LTA)正在改变客户采购方式,削弱了传统周期的价格发现机制,行业运营利润率预计稳定在 60%~65%,远高于上一轮周期平均的 34%。

财务端: 三星、SK 海力士、美光三巨头在 2026~2028 年间合计将产生约 1.7 万亿美元 DRAM 运营利润和 1.3 万亿美元自由现金流——仅 2026 年一年的自由现金流(约 3,000 亿美元),就比三家公司过去十年累计 DRAM 自由现金流还多 65%。

史上最长供不应求

DRAM 市场正经历其 50 多年历史上最持久、最显著的供不应求。价格将在未来约两年内持续攀升。2026 年 Q2 单季营收预计接近 2025 年全年营收。

智慧手机端 DRAM 成本将飙升至历史高位,直接推高终端售价。

长期趋势来看,供应商透过长期协议用「适度的年度价格下调」换取「需求确定性」,毛利率和运营利润率将在 2027 年见顶后温和回落,但中枢已结构性擡升。

HBM 成整张牌桌支点

HBM 是当前市场最核心的变量。HBM 与普通 DRAM 的 ASP 目前大致持平——这对一个制造成本高 3 倍的产品来说极不正常。报告预计 2027 年 HBM 定价将显著上行,HBM/非 HBM ASP 比率到 2027 年 Q4 达到 2.0 倍,2031 年达到 3.5 倍。

HBM 的「位替换」代价: HBM3E 的 die 面积比同节点 DDR5 大 83%;HBM4/HBM5 每生产 1 单位 HBM 所消耗的晶圆,相当于 4 单位普通 DRAM。

HBM 在辉达 GPU BOM 中的占比急剧攀升: 以 Rubin Ultra 配备 1TB HBM 计算,单卡 HBM 成本高达 23,826 美元,占总 BOM 的 77%(对比 Blackwell 时代 HBM 成本约 2,524 美元,占比 37%)。

堆叠技术路线: SK 海力士继续走 MR-MUF 路线,三星和 Micron 走 TC-NCF 路线,三者均计划在 HBM5(约 2028 年)转向混合键合(Hybrid Bonding)。

2026 年 HBM 关键数据: HBM 年产能(年底)约 75.5 万片/月(对应 29% 的行业总产能),HBM 供需充足率仅 2%(极度紧缺)。SK 海力士仍是最大 HBM 供应商,市占率持续领先至 2027 年。

代理式 AI 改变算力配比

代理式 AI 不是取代单次推理,而是在其外面包裹了 CPU 密集型的「编排循环」——任务被分解、调用工具、迭代验证,直到目标达成。这使得 CPU 与 GPU 的配比从 1:4 向 1:1 靠拢。

每个新增的 CPU 插槽都需要 DDR5 或 LPDDR5 来运行,因此主流 DRAM 的需求将随 Agentic AI 的普及而同步攀升,增速向 HBM 靠拢。

在 AI 加速器层面,推理已取代训练成为主导工作负载;辉达的 GPU 仍是主力,但客制化 ASIC 也在同步增长。

终端市场三分天下

资料中心: 到 2026 年将占 DRAM 总位元需求的约 50%。美国超大规模云端业者占了约 60% 的 DRAM 采购额,峰值可能达到 70%,在 HBM 领域更是绝对主导。

消费端(PC/手机): 2026 年因无法与资料中心争夺产能分配,位元需求增速骤降至 3%,被「供应饥渴」所困。等到 2029 年供给松动、价格回落,将反弹至 18%。

物理 AI(自动驾驶/机器人): 增长极快(汽车 DRAM 2024~2031 年 CAGR 达 35.5%),但目前体量尚小,大部分需求落在 5 年预测窗口之外,是明确的上行风险。

CXL 与 DRAM 复用

CXL(Compute Express Link)正在资料中心创造一个新的 DRAM「复用」层级。超大规模云端业者自 2025 年开始,透过 CXL 插槽部署可重复利用的 DDR4。预计到 2030 年,CXL 相关 DRAM 将占伺服器 DRAM 需求约 16%,但长期前景仍存在不确定性。

复用模式本质上是在利用既有 DRAM 满足新增需求,因此对新增产能的带动效果相对有限。

技术路线演进

DRAM: DDR5 已于 2024 年第二季超越 DDR4 成为主流,DDR6 预计于 2030 年第三季接棒。LPDDR6 将于 2026 年导入,但直到 2029 年才会成为市场主流。GDDR7 已进入量产,预计 2026 年中市场占比将超过 50%。2026 年第二季,1b 奈米制程节点占 DRAM 总位元产出的 43.5%,为目前主流制程。

EUV 微影: 到 2031 年,DRAM 总微影制程步骤将增加一倍,其中 EUV 微影步骤预计成长约 13 倍。

3D DRAM: 预计 2031 年后进入大规模量产阶段。

供应商格局

三星: 2026 年第一季凭借平均销售价格大涨 93%,维持营收龙头地位。HBM 产能扩张积极,2028 年 HBM 产能目标为每月 34.3 万片晶圆。

SK 海力士: 在 HBM 市场维持绝对领先,2028 年 HBM 产能目标为每月 40.5 万片晶圆,HBM 占总产能比重达 23%,为三大厂中最高。

美光: 2028 年 HBM 产能目标为每月 20.2 万片晶圆,虽落后于南韩两大竞争对手,但仍持续积极追赶。

长鑫存储: 为中国 DRAM 主要供应商,晶圆产能占比预计将由 2025 年的 9% 提升至 2031 年的 22%。不过,受设备出口限制影响,先进制程推进受阻,每片晶圆的有效位元产出仅为全球领先业者的 60%-65%。

三大上行风险

若代理式 AI 普及速度快于预期,由 CPU 带动的 DRAM 需求将进一步超出市场预期。

此外,物理 AI(包括人形机器人与自动驾驶)目前尚未充分纳入需求模型。一旦复制生成式 AI 的成长曲线,将为 DRAM 市场带来显著新增需求。

另一方面,FP8 精度的普及可使运算速度提升一倍,但有效频宽仅同步增加一倍,使整体系统由「接近平衡」转为「明显受记忆体频宽限制」。这将进一步推升市场对高频宽 DRAM(HBM)的需求。

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    "content": "<p>TechInsights 发布最新 2026 年第二季 DRAM 市场报告,这份共 129 页的报告核心主题是 AI 驱动的资料中心建设正在彻底重塑 DRAM 市场的定价、利润率和供需格局。</p>\n<p style=\"text-align:center;\"><img src=\"https://cimg.cnyes.cool/prod/news/6551770/l/6ba55ba0e04f8796c4ce097ec5890c17.jpg\" alt=\"TechInsights Q2 DRAM市场报告:AI重塑定价与供需 HBM跃居产业新主角\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\"></p>\n\n\n<p>DRAM 产业正经历从「周期性大宗商品」向「AI 时代战略物资」的改革,三大厂商在三年内创造 1.7 万亿美元运营利润,HBM 从配角变为主角,消费端被挤出产能分配,物理 AI 是下一个未被定价的变量。供需紧张是结构性的,不是周期性的。</p>\n\n<h6>DRAM 市场正处于历史性重构中</h6>\n\n<p>AI 驱动的资料中心建设,正在从根本上重塑 DRAM 市场的定价、利润率和资源配置。三个核心力量同时碰撞,共同驱动了这一轮前所未有的周期:</p>\n\n<p>需求端: Agentic AI(代理式 AI)带来伺服器 CPU 数量的结构性增长,进而拉动 DDR5/LPDDR5 需求。</p>\n\n<p>供给端: 长期供货协议(LTA)正在改变客户采购方式,削弱了传统周期的价格发现机制,行业运营利润率预计稳定在 60%~65%,远高于上一轮周期平均的 34%。</p>\n\n<p>财务端: 三星、SK 海力士、美光三巨头在 2026~2028 年间合计将产生约 1.7 万亿美元 DRAM 运营利润和 1.3 万亿美元自由现金流&mdash;&mdash;仅 2026 年一年的自由现金流(约 3,000 亿美元),就比三家公司过去十年累计 DRAM 自由现金流还多 65%。</p>\n\n<h6>史上最长供不应求</h6>\n\n<p>DRAM 市场正经历其 50 多年历史上最持久、最显著的供不应求。价格将在未来约两年内持续攀升。2026 年 Q2 单季营收预计接近 2025 年全年营收。</p>\n\n<p>智慧手机端 DRAM 成本将飙升至历史高位,直接推高终端售价。</p>\n\n<p>长期趋势来看,供应商透过长期协议用「适度的年度价格下调」换取「需求确定性」,毛利率和运营利润率将在 2027 年见顶后温和回落,但中枢已结构性擡升。</p>\n\n<h6>HBM 成整张牌桌支点</h6>\n\n<p>HBM 是当前市场最核心的变量。HBM 与普通 DRAM 的 ASP 目前大致持平&mdash;&mdash;这对一个制造成本高 3 倍的产品来说极不正常。报告预计 2027 年 HBM 定价将显著上行,HBM/非 HBM ASP 比率到 2027 年 Q4 达到 2.0 倍,2031 年达到 3.5 倍。</p>\n\n<p>HBM 的「位替换」代价: HBM3E 的 die 面积比同节点 DDR5 大 83%;HBM4/HBM5 每生产 1 单位 HBM 所消耗的晶圆,相当于 4 单位普通 DRAM。</p>\n\n<p>HBM 在辉达 GPU BOM 中的占比急剧攀升: 以 Rubin Ultra 配备 1TB HBM 计算,单卡 HBM 成本高达 23,826 美元,占总 BOM 的 77%(对比 Blackwell 时代 HBM 成本约 2,524 美元,占比 37%)。</p>\n\n<p>堆叠技术路线: SK 海力士继续走 MR-MUF 路线,三星和 Micron 走 TC-NCF 路线,三者均计划在 HBM5(约 2028 年)转向混合键合(Hybrid Bonding)。</p>\n\n<p>2026 年 HBM 关键数据: HBM 年产能(年底)约 75.5 万片/月(对应 29% 的行业总产能),HBM 供需充足率仅 2%(极度紧缺)。SK 海力士仍是最大 HBM 供应商,市占率持续领先至 2027 年。</p>\n\n<h6>代理式 AI 改变算力配比</h6>\n\n<p>代理式 AI 不是取代单次推理,而是在其外面包裹了 CPU 密集型的「编排循环」&mdash;&mdash;任务被分解、调用工具、迭代验证,直到目标达成。这使得 CPU 与 GPU 的配比从 1:4 向 1:1 靠拢。</p>\n\n<p>每个新增的 CPU 插槽都需要 DDR5 或 LPDDR5 来运行,因此主流 DRAM 的需求将随 Agentic AI 的普及而同步攀升,增速向 HBM 靠拢。</p>\n\n<p>在 AI 加速器层面,推理已取代训练成为主导工作负载;辉达的 GPU 仍是主力,但客制化 ASIC 也在同步增长。</p>\n\n<h6>终端市场三分天下</h6>\n\n<p>资料中心: 到 2026 年将占 DRAM 总位元需求的约 50%。美国超大规模云端业者占了约 60% 的 DRAM 采购额,峰值可能达到 70%,在 HBM 领域更是绝对主导。</p>\n\n<p>消费端(PC/手机): 2026 年因无法与资料中心争夺产能分配,位元需求增速骤降至 3%,被「供应饥渴」所困。等到 2029 年供给松动、价格回落,将反弹至 18%。</p>\n\n<p>物理 AI(自动驾驶/机器人): 增长极快(汽车 DRAM 2024~2031 年 CAGR 达 35.5%),但目前体量尚小,大部分需求落在 5 年预测窗口之外,是明确的上行风险。</p>\n\n<h6>CXL 与 DRAM 复用</h6>\n\n<p>CXL(Compute Express Link)正在资料中心创造一个新的 DRAM「复用」层级。超大规模云端业者自 2025 年开始,透过 CXL 插槽部署可重复利用的 DDR4。预计到 2030 年,CXL 相关 DRAM 将占伺服器 DRAM 需求约 16%,但长期前景仍存在不确定性。</p>\n\n<p>复用模式本质上是在利用既有 DRAM 满足新增需求,因此对新增产能的带动效果相对有限。</p>\n\n<h6>技术路线演进</h6>\n\n<p>DRAM: DDR5 已于 2024 年第二季超越 DDR4 成为主流,DDR6 预计于 2030 年第三季接棒。LPDDR6 将于 2026 年导入,但直到 2029 年才会成为市场主流。GDDR7 已进入量产,预计 2026 年中市场占比将超过 50%。2026 年第二季,1b 奈米制程节点占 DRAM 总位元产出的 43.5%,为目前主流制程。</p>\n\n<p>EUV 微影: 到 2031 年,DRAM 总微影制程步骤将增加一倍,其中 EUV 微影步骤预计成长约 13 倍。</p>\n\n<p>3D DRAM: 预计 2031 年后进入大规模量产阶段。</p>\n\n<h6>供应商格局</h6>\n\n<p>三星: 2026 年第一季凭借平均销售价格大涨 93%,维持营收龙头地位。HBM 产能扩张积极,2028 年 HBM 产能目标为每月 34.3 万片晶圆。</p>\n\n<p>SK 海力士: 在 HBM 市场维持绝对领先,2028 年 HBM 产能目标为每月 40.5 万片晶圆,HBM 占总产能比重达 23%,为三大厂中最高。</p>\n\n<p>美光: 2028 年 HBM 产能目标为每月 20.2 万片晶圆,虽落后于南韩两大竞争对手,但仍持续积极追赶。</p>\n\n<p>长鑫存储: 为中国 DRAM 主要供应商,晶圆产能占比预计将由 2025 年的 9% 提升至 2031 年的 22%。不过,受设备出口限制影响,先进制程推进受阻,每片晶圆的有效位元产出仅为全球领先业者的 60%-65%。</p>\n\n<h6>三大上行风险</h6>\n\n<p>若代理式 AI 普及速度快于预期,由 CPU 带动的 DRAM 需求将进一步超出市场预期。</p>\n\n<p>此外,物理 AI(包括人形机器人与自动驾驶)目前尚未充分纳入需求模型。一旦复制生成式 AI 的成长曲线,将为 DRAM 市场带来显著新增需求。</p>\n\n<p>另一方面,FP8 精度的普及可使运算速度提升一倍,但有效频宽仅同步增加一倍,使整体系统由「接近平衡」转为「明显受记忆体频宽限制」。这将进一步推升市场对高频宽 DRAM(HBM)的需求。</p>\n<div class=\"related-articles seo-links\">\n  <h4>相关阅读</h4>\n  <ul>\n    <li><a href=\"/new/mg/article-8042.html\" title=\"特斯拉暴跌一年最惨 空头单日帐面大赚43亿美元 散户照买不误\">特斯拉暴跌一年最惨 空头单日帐面大赚43亿美元 散户照买不误</a></li>\n    <li><a href=\"/new/mg/article-14801.html\" title=\"格芯获美商务部3.75亿美元研发补助 携手Rigetti、Quantinuum打造美国量子晶片制造枢纽\">格芯获美商务部3.75亿美元研发补助 携手Rigetti、Quantinuum打造美国量子晶片制造枢纽</a></li>\n    <li><a href=\"/new/mg/article-2612.html\" title=\"「瓶颈即造富机器」!伯恩斯坦明星分析师:半导体迎史上首次真正「超级周期」 \">「瓶颈即造富机器」!伯恩斯坦明星分析师:半导体迎史上首次真正「超级周期」 </a></li>\n    <li><a href=\"/new/mg/article-6063.html\" title=\"HBM需求爆发!瑞银:全球记忆体晶片6月销售额746亿美元创史高 供应缺口恐持续至2028年\">HBM需求爆发!瑞银:全球记忆体晶片6月销售额746亿美元创史高 供应缺口恐持续至2028年</a></li>\n    <li><a href=\"/new/mg/article-6856.html\" title=\"黄仁勋重返秋叶原 30年后再会SEGA救命恩人 传结盟日本AI国家队\">黄仁勋重返秋叶原 30年后再会SEGA救命恩人 传结盟日本AI国家队</a></li>\n    <li><a href=\"/new/mg/article-6672.html\" title=\"真人般的AI伙伴!OpenAI首款硬体装置传为智慧音箱\">真人般的AI伙伴!OpenAI首款硬体装置传为智慧音箱</a></li>\n  </ul>\n</div>",
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